This week's review of ad fraud and privacy in the digital advertising space:
Q3 CTV Device Market Share Report
Pixalate released the Q3 2023 Global CTV Device Market Share Report. We reviewed over five billion global open programmatic advertising transactions across almost 50k CTV apps in Q3 2023 to compile this research, which breaks down CTV device market share by global region.
Mobile Apps With the Highest IVT
The August 2023 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud. Access the reports below:
Mobile SSP Market Share Report
The Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store andApple App Storeanalyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT). Download the reports for more:
Mobile Publisher Trust Index
The September 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
Top 100 CTV Bundle IDs
To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms, Roku, Amazon Fire TV, Samsung, and tvOS from September 2023.
Pixalate has recently made its self-service Ad Fraud Prevention API available to the public. This API, which is backed by Pixalate's MRC-accredited Analytics platform, offers a reliable and fast solution for developers and publishers of all sizes to effectively expand their operations. With no need for annual commitments or upfront costs, users can easily access Pixalate's API and benefit from its advanced features, including the detection and filtration of invalid traffic for both display and video across various platforms such as Connected TV, mobile apps, mobile web, and desktop.
You can find out more about the new Ad Fraud Prevention API pricing plans here:
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”