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Pixalate Week in Review: October 30 - November 3, 2023

Nov 3, 2023 12:00:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Q3 CTV Device Market Share Report

Q3 2023 CTV Device Global Market Share Report

Pixalate released the Q3 2023 Global CTV Device Market Share Report. We reviewed over five billion global open programmatic advertising transactions across almost 50k CTV apps in Q3 2023 to compile this research, which breaks down CTV device market share by global region.

Download the Report

Mobile Apps With the Highest IVT

Mobile Apps With the Highest IVT in August 2023

The August 2023 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud. Access the reports below:

Google     Apple

Mobile SSP Market Share Report

Q3 2023 Mobile SSP Global Market Share Report Cover

The Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT). Download the reports for more:

Google     Apple

Mobile Publisher Trust Index

Mobile Publisher Trust Index - September 2023 Cover

The September 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:

Download Now

Top 100 CTV Bundle IDs

Top 100 Bundle IDs September 2023

To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms, Roku, Amazon Fire TV, Samsung, and tvOS from September 2023.

Samsung Smart TV     Amazon Fire TV

Roku     Apple TV

CTV and Mobile App Manual Reviews

Children’s Online Privacy Compliance Review Series_Central Hospital Stories

Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:

You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page

Pixalate Launches Self-service API

Pixalate has recently made its self-service Ad Fraud Prevention API available to the public. This API, which is backed by Pixalate's MRC-accredited Analytics platform, offers a reliable and fast solution for developers and publishers of all sizes to effectively expand their operations. With no need for annual commitments or upfront costs, users can easily access Pixalate's API and benefit from its advanced features, including the detection and filtration of invalid traffic for both display and video across various platforms such as Connected TV, mobile apps, mobile web, and desktop.

You can find out more about the new Ad Fraud Prevention API pricing plans here:

Ad Trust & Safety API

GlobeNewswire covered Pixalate's exciting news in this press release

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