This week's review of ad fraud and privacy in the digital advertising space:
Pixalate released the Q3 2023 Global CTV Device Market Share Report. We reviewed over five billion global open programmatic advertising transactions across almost 50k CTV apps in Q3 2023 to compile this research, which breaks down CTV device market share by global region.
The August 2023 Mobile Apps IVT Report for the Apple App Store and Google Play Store reveals which mobile apps appear to be most impacted by invalid traffic (IVT), including ad fraud. Access the reports below:
The Q3 2023 Mobile Supply Side Platform (SSP) Market Share Reports for the Google Play Store and Apple App Store analyzes advertising data from multiple sources across the entire advertising stack, including ad agencies and DSPs, to SSPs, exchanges, and publishers while excluding impressions marked as Invalid Traffic (IVT). Download the reports for more:
The September 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate published a list of the top 100 most popular Bundle IDs across the most popular CTV platforms, Roku, Amazon Fire TV, Samsung, and tvOS from September 2023.
Pixalate's Trust & Safety Advisory Board published three new manual reviews this week where they assess an app’s child-directedness:
You can search Pixalate's full catalogue of reviews in our CTV and Mobile App Review Page
Pixalate has recently made its self-service Ad Fraud Prevention API available to the public. This API, which is backed by Pixalate's MRC-accredited Analytics platform, offers a reliable and fast solution for developers and publishers of all sizes to effectively expand their operations. With no need for annual commitments or upfront costs, users can easily access Pixalate's API and benefit from its advanced features, including the detection and filtration of invalid traffic for both display and video across various platforms such as Connected TV, mobile apps, mobile web, and desktop.
You can find out more about the new Ad Fraud Prevention API pricing plans here:
GlobeNewswire covered Pixalate's exciting news in this press release
