--- title: Pixalate's Q3 2023 CTV SSP Global Market Share Report description: Pixalate's Q3 2023 Supply-Side Platform (SSP) Global Market Share Report for Connected TV (CTV) across Roku, Amazon Fire TV, Samsung TV, and tvOS. image: https://www.pixalate.com/hubfs/Q3%202023%20CTV%20SSP%20Global%20Market%20Share%20Report%20Cover.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/social-suggested-images/f.hubspotusercontent40.nethubfs2364596Blog_MediaBlog%20photospixalate-blog-bg.png) [CTV](https://www.pixalate.com/blog/topic/ctv) | [Rankings](https://www.pixalate.com/blog/topic/rankings) | 2 min read # Pixalate’s Q3 2023 CTV Supply Side Platform (SSP) Market Share Report: Magnite, FreeWheel No. 1 CTV SSPs in North America Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 6, 2023 1:00:00 PM *Equativ has emerged as the top CTV SSP in LATAM, taking the lead on Amazon Fire TV, Samsung Smart TV, Roku, and tvOS* LONDON, November 6, 2023 -- [Pixalate](https://www.pixalate.com/), the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for [Apple TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-tvos), [Roku](https://www.pixalate.com/ctv-ssp-global-market-share-report-roku), [Samsung TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-samsung), and [Amazon Fire TV](https://www.pixalate.com/ctv-ssp-global-market-share-report-fire-tv). Pixalate’s research team evaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources - including DSPs, SSPs, exchanges, and publishers - while filtering out impressions marked as Invalid Traffic (IVT) data. The rankings are broken down by geographical regions (North America, EMEA, LATAM). **Key Findings: CTV SSPs Market Share Report** - **Magnite and FreeWheel **were the** leading CTV SSPs **in North America - **Equativ** tops the LATAM charts on every available platform - **Magnite **and** FreeWheel **account for** 50%+ of North America’s CTV SSP market share** - **Magnite **dominates the charts on all CTV platforms in North America except Apple TV:** **Amazon Fire TV (50%), Roku (40%), Samsung TV (39%) and Apple TV (19%) - **FreeWheel **has remained the** second-most popular **SSP for most of the North American CTV market: **Amazon Fire TV (14%),** **Roku (16%)**, and **Samsung TV (10%), **and led on **Apple TV (31%)** - With 55%, **Magnite** expanded its regional lead in **EMEA** on **Samsung TV** from 41%** **in Q2 2023 - **Equativ **saw major breakthroughs in **LATAM**, emerging as the **dominant CTV SSP **for the first time, moving ahead of **Magnite **and** Google AdExchange** compared to Q2 2023 - **Magnite** led the APAC region with 29% on **Apple TV** and 34% on **Amazon Fire TV** Download the full reports to see the top CTV SSPs for Amazon Fire TV, Roku, Samsung TV, and Apple TV in Q3 2023: [![Samsung Smart TV](https://no-cache.hubspot.com/cta/default/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/ef6c5da6-f4a2-4e03-bc3b-c44616763507)    [![Amazon Fire TV](https://no-cache.hubspot.com/cta/default/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8fe88c27-9b22-45b0-8c59-621e5e7f7352) [![Roku](https://no-cache.hubspot.com/cta/default/2364596/befbf62c-0e89-4133-b678-298802231482.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/befbf62c-0e89-4133-b678-298802231482)    [![Apple TV](https://no-cache.hubspot.com/cta/default/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/74b884d9-94d8-4ea9-948e-0e7a13d168b7) **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising.  **Disclaimer** *The content of this press release, and the SSP Market Share Report (the "****Report****"), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity in the time period studied. Programmatic ads sold, as measured by Pixalate, are used as a proxy for ad spend in this press release and in the Report.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Week in Review: October 30 - November 3, 2023](https://www.pixalate.com/blog/november-3-2023-weekly-recap) [** ](https://www.pixalate.com/blog) Next Story [Pixalate's CTV Publisher Trust Index for October 2023: NewsON, Kidoodle.TV, Plex, & SAMSUNG TV PLUS Top Apps in North America →](https://www.pixalate.com/blog/october-2023-global-ctv-publisher-trust-indexes) ## You May Also Like These Stories on CTV [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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