<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=134132097137679&amp;ev=PageView&amp;noscript=1">

Pixalate Names the Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku, Amazon Fire TV, Samsung, and tvOS in September 2023

Nov 3, 2023 8:00:00 AM

To help the open programmatic ad marketplace better understand the CTV Bundle ID landscape, Pixalate is publishing a list of the top 100 most popular Bundle IDs across the most popular CTV platforms, Roku, Amazon Fire TV, Samsung, and tvOS from September 2023 based on global open programmatic advertising data.

Top 100 Bundle IDs for programmatic advertising in CTV (September 2023)

Key Findings:

  • Bally Sports is the top Bundle ID on tvOS, Samsung and Fire TV in North America
  • ViX is the most popular Bundle ID in LATAM across Roku, Amazon Fire & Samsung
  • On Amazon Fire TV, the top 100 Bundle IDs map to 73 distinct CTV apps
    • +5.6% MoM, from 69 in August 2023; a ~40% increase YTD, given a decrease of varied bundleIDs from some large apps like Sling & Fubo since Q1 2023 (50)
    • Pluto TV is the top Bundle ID for Amazon Fire globally; Plex TV is amongst the top 10 Bundle IDs on Amazon Fire in every region [N. America, EMEA, APAC & LATAM]
  • On Roku, the top 100 Bundle IDs map to 63 distinct CTV apps
    • 3% YTD increase from Q1 2023 (61), but -4% MoM decrease of distinct CTV apps since August 2023 (66)
  • On Samsung, the top 100 Bundle IDs map to 50 distinct CTV apps
    • -7.7% decrease from 54 in August 2023; the Q3 2023 Samsung number (50) is a 67% increase from Q2 given the consolidation of Samsung TV Bundle IDs

Download the Top 100 CTV Bundle IDs in September for each platform here:

Samsung     Roku

Fire TV     tvOS

Why is it important to see the top Bundle IDs for CTV apps?

In Connected TV (CTV) advertising, a “Bundle ID” is a string of characters that advertisers and ad platforms use to identify specific CTV apps. However, there is no standardization around the syntax of Bundle IDs, which has created confusion around targeting and measurement.

In general, a 1:1 ratio for Bundle IDs to apps fosters transparency in the CTV ecosystem, signaling the adoption of more unique Bundle IDs and App Store IDs (ASIDs).

Ad fraudsters are exploiting this vulnerability in the programmatic ad supply chain. Check out Pixalate's Q2 2023 CTV Bundle ID Mapping Report for more data about the problem.

Disclaimer

The content of this press release, and the Top Bundle IDs Report (the “Report”), reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to programmatic advertising activity.

Search Blog

Follow Pixalate

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.

Subscribe to our blog

*By entering your email address and clicking Subscribe, you are agreeing to our Terms of Use and Privacy Policy.