The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public atratings.pixalate.com.
This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Crystal’s Take:Doors Puzzle Games for Adults is a picture puzzle game.
COPPA factors used to determine audience
Doors Puzzle Games for Adults game is about solving puzzles and playing mini-games in order to open doors. Players look for hidden objects and use their logic to boost their thinking to open the doors. The visual content and animation are directed to a mixed audience based on the fun entertaining graphics in the gameplay. This game is not just for adults. It is a game about extended thinking skills to improve and improve problem-solving. The language is child-directed mixed audience in the about this game section states, “family-friendly.”
The incentive is to reach the highest rank in the open-door league.
Advertising is located at the bottom banner and is directed to a general audience throughout such as, “Home Depot and Serta perfect sleeper.”
The app is rated E for Everyone in the Google Play store. There is no age gate. The app starts immediately for play.
Screenshots of Doors Puzzle- Games for Adults
About Pixalate’s Trust & Safety Advisory Board
Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. See our full methodology for more information.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”