--- title: "Pixalate Week in Review: November 14 - 18, 2022" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from November 14 - 18, 2022. image: https://www.pixalate.com/hubfs/Piotr%20-%20Blog%20Graphics%20(4).jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 4 min read # Pixalate Week in Review: November 14 - 18, 2022 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Nov 18, 2022 5:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## [Pixalate Q2 2022 IVT Benchmarks: ‘News’ Apps from Roku and Amazon Fire TV Stores Have an IVT Rate Between 25%-35%](https://www.pixalate.com/blog/q2-2022-itv-benchmarks-news-roku-amazon-fire-tv) **![Pixalate - Q2 2022 IVT Benchmark Report](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png?width=646&height=363&name=Pixalate%20-%20Q2%202022%20IVT%20Benchmark%20Report.png)** Pixalate published a [companion blog post](https://www.pixalate.com/blog/q2-2022-itv-benchmarks-news-roku-amazon-fire-tv) to the [Q2 2022 Invalid Traffic (IVT) Benchmarks](https://www.pixalate.com/q2-2022-ivt-benchmarks-report) report released earlier this month, describing IVT distribution in programmatic advertising impressions. The report covered a wide variety of data points with the blog breaking it down further and highlighting some interesting topics.  For more information on IVT trends, download a free copy of the report here: [DOWNLOAD THE REPORT](https://www.pixalate.com/cs/c/?cta_guid=8c18ff71-89b1-441b-a18c-f1a2a5e37353&signature=AAH58kH2atKHxKXeg0AWPxaFo9iMOWk0lA&pageId=91891315597&placement_guid=1aacb89e-ed4a-4447-a930-dd3570ff3303&click=ffe1905e-a798-4daf-9578-c1bb9a2c4f1b&hsutk=4a8243776f0354a617596d2d168c5197&canon=https%3A%2F%2Fwww.pixalate.com%2Fblog%2Fq2-2022-itv-benchmarks-news-roku-amazon-fire-tv&utm_referrer=https%3A%2F%2Fwww.pixalate.com%2Fblog&portal_id=2364596&redirect_url=APefjpGIvidOsaj9vOVt5yCRdlUTPqFleP6nk6CmB22anarRpxpjPFB1-WIwIShy8doCk3etVKKDyeRIPGnYg2pkpG4lUW1HthQxuYxmYpvBaW18nDHtyBpNWvgMXXqRKOuZ0f2GdkT76TqZTKtzInoVrZ8EbWc5pTDIit3n_OCazWtPrNr7rQImnsd-VSbU70FUJaLVKJVj3G9-AFTh9iS_h5HJiApHg6mtlm1iXVoPWWedvGFcbDf9cA8kDLWmUx2AdWwndrGppdEojBO27OeJg5X3ugvVnrFbdVorNmgZ8Ls0VpYA35o&__hstc=90197253.4a8243776f0354a617596d2d168c5197.1664827047780.1668785107148.1668793814496.50&__hssc=90197253.5.1668793814496&__hsfp=3772214678&contentType=blog-post) ## **Pixalate’s Q3 2022 COPPA Risk Scorecard Report Reveals State of Children’s Online Privacy: 44% of Top 1,000 Likely Child-Directed Apps in Google & Apple Stores Request Access to Personal Information** **![Pixalate - Q3 2022 COPPA Risk Scorecard](https://www.pixalate.com/hs-fs/hubfs/Pixalate%20-%20Q3%202022%20COPPA%20Risk%20Scorecard.png?width=646&height=363&name=Pixalate%20-%20Q3%202022%20COPPA%20Risk%20Scorecard.png)** Pixalate released the [Q3 2022 Google vs. Apple COPPA (Children’s Online Privacy Protection Act) Risk Scorecard Report](https://www.pixalate.com/q3-2022-coppa-scorecard-apple-google) to examine the state of children’s online privacy across apps available for download in the Google and Apple app stores. [DOWNLOAD THE REPORT](https://www.pixalate.com/cs/c/?cta_guid=86b8bc1f-5f2c-45a7-9df2-7ba671ab04fa&signature=AAH58kERFd81BDZr60QIOEt6eLlKzeBLLw&pageId=92024373661&placement_guid=993f234a-35bc-473b-9722-117b9468cacd&click=1f605f9c-ecff-4e22-88a7-97d65d543218&hsutk=4a8243776f0354a617596d2d168c5197&canon=https%3A%2F%2Fwww.pixalate.com%2Fblog%2Fq3-2022-coppa-risk-scorecard-report&utm_referrer=https%3A%2F%2Fwww.pixalate.com%2Fblog&portal_id=2364596&redirect_url=APefjpGpG77Qn3AjDw-6EKIIaKoT0Zj6-ESbLoOotudyrBAaWF0MxBTdE9eYx9gJXnHOv0TeWfzBg1AmjzUJ8kUY9PEAHRkUys_GoXFB_8rcLxpqpi5kPqh_zZW9dRSV6PhgBpbmpzXqK5-uOPWfvnwreYT4E7I4MXsOuX2CN-wQALxVz7bCMBGD5GzUCdqCcmffhlqGPvjxd89Spb_7Wmjy-5BXXP9aUrPRR8PZxvODyACIlnNji_2XG5WBQ3LISX9wDYdjGALAiVQti2y6spQVaEBDm7QEkmv8CPuDbMfYP4KZG08j1C0&__hstc=90197253.4a8243776f0354a617596d2d168c5197.1664827047780.1668785107148.1668793814496.50&__hssc=90197253.9.1668793814496&__hsfp=3772214678&contentType=blog-post) The list of the top 1,000 likely child-directed apps that have programmatic ads and have been reviewed for child-directedness by [Pixalate’s Trust and Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board?hsLang=en) of educators can be accessed [here](https://docs.google.com/spreadsheets/d/1iZxfLVR63vb66EECA53bmoouYuvl20Vfui6Cr_oukwE/edit?usp=sharing). ## **Pixalate Abandoned Mobile Apps Report Q3 2022: 34% (1.7MM+) of Google and Apple App Store Apps Are ‘Abandoned,’ Potentially Exposing Consumers And Advertisers To Privacy and Security Risks** **![Q3 2022 Abandoned Mobile Apps Feature Image](https://www.pixalate.com/hs-fs/hubfs/Q3%202022%20Abandoned%20Mobile%20Apps%20Feature%20Image.png?width=646&height=363&name=Q3%202022%20Abandoned%20Mobile%20Apps%20Feature%20Image.png)** Pixalate released the [Abandoned Mobile Apps Report: Q3 2022](https://www.pixalate.com/q3-2022-abandoned-apps-report-mobile), showing that over 1.76 million apps between the Google Play Store and Apple App Store appear to have been “abandoned,” meaning that they have not been updated in over two years. [DOWNLOAD THE REPORT](https://www.pixalate.com/cs/c/?cta_guid=66d65bda-bf00-43db-bb9d-a738dc77dd9a&signature=AAH58kHnj2GcNwIYLiXmeR60S6JcG7VG_Q&pageId=91870042748&placement_guid=45a7cfde-97a5-431e-aeb2-38acd1f0f79a&click=36d2adb1-b81c-4b93-9afd-396b4460276b&hsutk=4a8243776f0354a617596d2d168c5197&canon=https%3A%2F%2Fwww.pixalate.com%2Fblog%2Fq3-2022-abandoned-mobile-apps-report&utm_referrer=https%3A%2F%2Fwww.pixalate.com%2Fblog&portal_id=2364596&redirect_url=APefjpEMTeZOLWlrVhw_jj7qkyAmMeaMpu542G00ExKNh2KXwa3XZlWk3vAyo3Jd6lDKjlHCW_hD6a5Jpf3MwK5DDI92tcT1SVaKRAWfTk74kUmfpcI-W5uw3Nr3BEQhRWGZxANdPcDDqFnimDt5nxwu9sgRFe7rGLLnORBVC9mXH4BkSmUrsUvgWjl5en_g-VyL_MzbE-tE1ErkNr3ZJvuNmxnV2im--PAOnNAX_1xp36VCmnnh88pAQtdd6HauZ4DPbmXXWpMTjUqBNVt8twUJ_FSfqntZ_uZBr-zo_BnU-eYEmvFH75A&__hstc=90197253.4a8243776f0354a617596d2d168c5197.1664827047780.1668785107148.1668793814496.50&__hssc=90197253.11.1668793814496&__hsfp=3772214678&contentType=blog-post) Pixalate’s analysis also found 324k+ “Super-Abandoned” apps, which means the app has gone 5+ years with no update. This is an increase of 6% quarter-over-quarter. Abandoned apps may harbor serious privacy and security concerns, as updates often include bug fixes and security patches. ## **Mobile App Manual Review under COPPA Rule: ‘My Smart Dog: Virtual Pet’ and ‘Talking Donald Donkey Ice Fun’** ![Tabitha Feature Image](https://www.pixalate.com/hs-fs/hubfs/Tabitha%20Feature%20Image.png?width=646&height=363&name=Tabitha%20Feature%20Image.png) Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. [This post](https://www.pixalate.com/blog/app-review-series-my-smart-dog-virtual-pet-talking-donald-donkey-ice-fun) takes a look at two popular mobile apps from the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). ## **New York Times: TikTok Explodes As Giant In Digital Advertising** **![pixalate-tiktok-nytimes](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/pixalate-tiktok-nytimes.png?width=646&height=298&name=pixalate-tiktok-nytimes.png)** Pixalate's research was cited in a recent [*New York Times* article](https://www.nytimes.com/2022/11/14/technology/tiktok-ads-social-media.html), exploring TikTok's emergence as a leader in online advertising and influence. The NYT wrote: "Other advertisers worry they are not getting what they pay for on TikTok. Concerns about sham accounts confusing companies about the success of their marketing were amplified this summer when Elon Musk, Twitter’s new owner, accused Twitter of failing to provide authentic data about the [number of fake accounts](https://www.nytimes.com/2022/07/09/technology/elon-musk-twitter-spam-bots.html). In September, 7 percent of TikTok’s app traffic was invalid, according to the ad fraud and privacy compliance software company Pixalate." ## **Computer World: Users Should Watch Out For 'Orphan' Mobile Apps** **![Hand holding smartphone with colorful app icons concept-1](https://www.pixalate.com/hs-fs/hubfs/Hand%20holding%20smartphone%20with%20colorful%20app%20icons%20concept-1.jpeg?width=646&height=431&name=Hand%20holding%20smartphone%20with%20colorful%20app%20icons%20concept-1.jpeg)** [Computer World](https://www.computerworld.com/article/3680548/why-macs-and-iphones-should-avoid-installing-orphan-apps.html) penned an article about the findings of Pixalate's [Abandoned Mobile Apps Report: Q3 2022](https://www.pixalate.com/q3-2022-abandoned-apps-report-mobile), showing that millions of apps in the Apple App and Google Play store have been abandoned. Computer World wrote: "Fresh research from fraud protection firm [Pixalate](https://www.pixalate.comhttps//www.pixalate.com/q3-2022-abandoned-apps-report-mobile) (full report [here](https://www.pixalate.com/q3-2022-abandoned-apps-report-mobile)) claims more than 1.76 million apps currently available on either the Google Play Store or Apple App Store have not been updated in two years or more. The researchers also identified 324,000 apps that have seen no maintenance updates of any kind for more than five years." ## **Apple Insider: Thousands Of Active Apps May Violate COPPA Rule** **![Cute kid with Tablet](https://www.pixalate.com/hs-fs/hubfs/Cute%20kid%20with%20Tablet.jpeg?width=646&height=492&name=Cute%20kid%20with%20Tablet.jpeg)** [Apple Insider](https://appleinsider.com/articles/22/11/17/thousands-of-apps-violate-us-child-privacy-law) published an article detailing Pixalate's research in its [Q3 2022 Google vs. Apple COPPA (Children’s Online Privacy Protection Act) Risk Scorecard Report. ](https://www.pixalate.com/q3-2022-coppa-scorecard-apple-google) Apple Insider wrote: *"Pixalate found about 420,000 likely child-directed mobile apps across Google and Apple stores as of quarter three, a 1% decrease quarter-over-quarter. Of that, about 8% of apps in both stores are likely child-directed."* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Q2 2022 IVT Benchmarks: ‘News’ Apps from Roku and Amazon Fire TV Stores Have an IVT Rate Between 25%-35%](https://www.pixalate.com/blog/q2-2022-itv-benchmarks-news-roku-amazon-fire-tv) [** ](https://www.pixalate.com/blog) Next Story [Top 5 countries with the highest invalid traffic (IVT) rates for mobile in-app programmatic advertising (Q2 2022) →](https://www.pixalate.com/blog/q2-2022-itv-benchmarks-by-country-apple-google) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/november-18-2022-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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