--- title: Pixalate's Trust and Safety Advisory Board description: Pixalate's Trust and Safety Advisory Board, featuring a former FTC enforcer and qualified educators, reviews mobile apps through the lens of COPPA. --- [![Pixalate - Global Ad Fraud Protection](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=150&height=46&name=pixalate-logo-red-small.png "Pixalate - Global Ad Fraud Protection")](https://www.pixalate.com/?hsLang=en) [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com?hsLang=en) Search **Menu** ** ** # Pixalate's Trust & Safety Advisory Board ## About the Trust & Safety Advisory Board Pixalate’s Trust and Safety Advisory Board was founded in 2022 by its engineering and legal teams, including Allison Lefrak, a former employee with significant children’s privacy enforcement experience working atthe Federal Trade Commission (FTC).  At present, the Trust & Safety Advisory Board comprises distinguished legal experts in GDPR and COPPA laws, along with qualified educators who review and assess mobile apps through the lens of the COPPA Rule on an ongoing basis. Pixalate’s [COPPA Compliance Tool](https://www.pixalate.com/coppa-compliance-tool?hsLang=en) continuously monitors the Google and Apple stores — including the roughly 1.5MM-2MM new apps added each year — to identify apps likely to be child-directed. Pixalate’s methodology utilizes app categorization, content rating, natural language processing, child-related keyword scanning, and machine-learning algorithms, coupled with oversight from Pixalate’s Trust and Safety Advisory Board Members, who review selected apps based on the factors outlined in the FTC’s COPPA Rule. Read more about our [COPPA Compliance Methodology](https://www.pixalate.com/coppa-compliance-tool-methodology?hsLang=en). ![Shanzay_v1](https://www.pixalate.com/hubfs/Shanzay_v1.svg) ### Shanzay Javaid ##### Trust and Safety Advisory Board Member Shanzay Javaid is a New York Bar licensed attorney; she advises Pixalate on various U.S. privacy regulations and legislation – with a specific focus on children’s privacy laws – and also handles various compliance, intellectual property, and commercial matters. Prior to Pixalate, she practiced at a law firm in New York City covering civil litigation and corporate establishment issues, and worked as Legal Advisor for a UK based tech company. She holds a LL.M. (Master of Laws) degree from Harvard Law School where she was part of the Cyberlaw Clinic (receiving an Honors), and drafted a rule-making petition to the Department of Justice for regulating Facial Recognition Technology. She has also worked as a Research Assistant at the Berkman Klein Centre for Internet and Society; credited in a [scholarly article publication](https://digitalcommons.wcl.american.edu/cgi/viewcontent.cgi?article=1131&context=research). ![Yusra_v1](https://www.pixalate.com/hubfs/Yusra_v1.svg) ### Yusra Kayani ##### Trust and Safety Advisory Board Member Yusra is a Director and Privacy Counsel at Pixalate, where she advises on data protection and privacy matters, regulatory compliance and privacy-specific product development in ad-tech and machine learning environments. Acting as subject matter expert on the EU and UK GDPR laws, she also leads cross-functional legal strategy, authors GDPR and COPPA-specific research investigation reports, and represents Pixalate at wider industry forums. Her prior roles as privacy counsel at Boehringer Ingelheim, Porsche GB, and AbbVie provide extensive experience across highly regulated sectors, which she brings to her work on trust, safety and privacy governance at Pixalate. ![crystal-head](https://www.pixalate.com/hs-fs/hubfs/methodology-page-assets/crystal-head.png?width=149&height=152&name=crystal-head.png) ### Crystal Pearson ##### Trust and Safety Advisory Board Member Crystal Pearson is an accomplished digital content moderator and former educator. She has vast experience researching, implementing, and evaluating digital platforms. Ms. Pearson is a Community Moderator at the Scratch Foundation and a Content Specialist at Appen.  Crystal obtained a BS from Grambling State University and an MS from the California University of Pennsylvania. After graduating, Ms. Pearson spent four years as a science teacher in the Houston Independent School District. ![tabitha-head](https://www.pixalate.com/hs-fs/hubfs/methodology-page-assets/tabitha-head.png?width=150&height=152&name=tabitha-head.png) ### Tabitha Walker ##### Trust and Safety Advisory Board Member Tabitha Walker is a licensed teacher in Virginia and has taught kindergarten, first and third grades. She then transitioned out of the classroom to work as a school librarian. After leaving the public school system in 2017, Ms. Walker began teaching English, History, and Reading classes online to children all over the world. She obtained a Bachelor's degree from Virginia Commonwealth University and completed the Library Media Specialist Program through the University of Virginia. Ms. Walker currently resides in Scotland where she recently obtained a Master’s in Children’s Literature and Literacies from the University of Glasgow. ** ## What Our Customers Are Saying ** “As ad spend on channels like CTV grows by leaps and bounds, advertisers need greater transparency into their programmatic buys.” ![patrick-mccormack](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/Publisher%20Trust%20Index%20Methodology/pti-quote-headshots/patrick-mccormack.jpg?width=271&height=271&name=patrick-mccormack.jpg) **Patrick McCormack** Head of Business Development and Global Partnerships, yahoo ![slack-imgs](https://www.pixalate.com/hs-fs/hubfs/slack-imgs.png?width=200&name=slack-imgs.png)   ** “MRT offers Criteo access to critical insights helping us evaluate brand safety signals and maintain our quality standards across our in-app supply globally.” ![francois-zolezzi-headshot](https://www.pixalate.com/hs-fs/hubfs/Blog_Media/Blog%20photos/francois-zolezzi-headshot.jpg?width=500&height=500&name=francois-zolezzi-headshot.jpg) **François Zolezzi** Head of Supply Quality, Criteo ![Criteo_logo21.svg](https://www.pixalate.com/hs-fs/hubfs/Criteo_logo21.svg.png?width=200&name=Criteo_logo21.svg.png)   ** “Connected TV and mobile app advertising are both growing, but for buyers to fully embrace the potential opportunity, we need to enhance access to high-quality, brand-safe inventory." ![eric-bozinny](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/eric-bozinny.jpg?width=500&height=500&name=eric-bozinny.jpg) **Eric Bozinny** Senior Director, Marketplace Quality, PubMatic ![PubMatic_Logo](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/PubMatic_Logo.png?width=200&name=PubMatic_Logo.png)   ** “To ensure the quality and safety of all our LAN inventory, LinkedIn uses the MRT to evaluate publishers.” ![peter-turner](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/headshots/peter-turner.jpg?width=304&height=304&name=peter-turner.jpg) **Peter Turner** Business Development, LinkedIn Marketing Solutions ![Linkedin-Logo-2011–2019](https://www.pixalate.com/hs-fs/hubfs/Landing_Page_Media/co-marketing/logos/Linkedin-Logo-2011%E2%80%932019.png?width=178&name=Linkedin-Logo-2011%E2%80%932019.png)   ### Schedule a Demo ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms?hsLang=en) and [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) Products [Analytics](https://www.pixalate.com/products/analytics?hsLang=en) [Blocking](https://www.pixalate.com/products/blocking?hsLang=en) [Media Rating Terminal](https://www.pixalate.com/products/mrt?hsLang=en) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex&hsLang=en) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach&hsLang=en) Resources [Blog](https://blog.pixalate.com/?hsLang=en) [Press](https://www.pixalate.com/press?hsLang=en) [Careers](https://www.pixalate.com/jobs?hsLang=en) [Team](https://info.pixalate.com/pixalate-leadership-team?hsLang=en) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms?hsLang=en) [Privacy Policy](https://www.pixalate.com/privacypolicy?hsLang=en) [GDPR Compliance](https://www.pixalate.com/gdpr?hsLang=en) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/trust-and-safety-advisory-board#) # 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