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Pixalate Q2 2022 IVT Benchmarks: ‘News’ Apps from Roku and Amazon Fire TV Stores Have an IVT Rate Between 25%-35%

Amit Shetty
Nov 17, 2022 2:30:00 PM

Pixalate published the Q2 2022 Invalid Traffic (IVT) Benchmarks report earlier this month, describing IVT distribution in programmatic advertising impressions. It covered a wide variety of data points, so we decided to break it down further and highlight some interesting topics. 

First up: A deeper dive into some popular CTV app categories for Roku and Amazon Fire TV.

From our H1 2022 Connected TV (CTV) Ad Supply Chain Trends Report earlier this year, the following are 5 popular categories among advertisers on Roku and Fire TV:


  • Movies & TV
  • News & Weather
  • Kids & Family
  • Sports
  • Food & Home

Fire TV

  • Movies & TV
  • News
  • Kids
  • Sports
  • Lifestyle

Here are the Q2 2022 IVT rates on these popular categories:

For more IVT trends, download a free copy of the report here:

Download the Report

If you are interested in more insights like the above, across desktop, mobile and CTV devices,  please reach out to us using this contact form.

About Pixalate

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com

This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.

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