Over 15,000 apps delisted from the Google Play Store in H1 2021 had at least 100,000 downloads prior to delisting
2,076 apps had at least 1 million downloads prior to delisting
5he three most popular delisted apps prior to delisting were developed by Google
In the first half of 2021, Google delisted more than 588,000 apps from Play Store. Overall, they had been downloaded more than 9.3 billion times prior to delisting, and some of them were quite popular. One of the delisted apps even exceeded one billion downloads prior to delisting.
From all delisted Google Play Store apps in the first half of 2021:
2,076 were downloaded at least 1 million times
162 were downloaded at least 10 million times
4 were downloaded at least 100 million times
The most popular app delisted in the first half of 2021 was Cloud Print, the only app exceeding one billion downloads. Cloud Print was followed by Google Japanese Input and Google PDF Viewer. Interestingly, all the top three apps were developed by Google LLC. Moreover, two other apps making the top 5 were also produced by well-known and publicly traded companies.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”