The Walt Disney Company (DIS) was again at the forefront of publicly-traded companies owning the best quality CTV apps in July 2021. Disney (DIS) had 19 apps that ranked in the top 100 quality CTV apps across the Roku and Amazon Fire TV app stores, a significant increase from 13 in June. Moreover, Disney (DIS) owns Hulu, the leading app in both Roku and Amazon Fire TV Publisher Trust Indexes, in July 2021.
Besides Disney (DIS), there were four companies in July CTV Publisher Trust Indexes with more than ten apps listed in the top 100: 18 apps - Grey Television (GTN), 13 - Discovery (DISCA), 13 - ViacomCBS (VIAC), 13 - E. W. Scripps Company (SSP), 12 - AT&T (T). Moreover, Fox Corporation (FOXA) had nine apps in the top 100 of CTV Publisher Trust Indexes.
Rising numbers of apps owned by publicly traded companies
July was the second straight month with an increased number of publicly traded companies owning at least one app in the top 100 of the Publisher Trust Index. In July, there were 24 such companies.
Also, the number of apps owned by companies listed on stock exchanges rose for both CTV rankings. In Roku’s classification, in July, there were 42 such apps, compared to 37 in June. For Amazon Fire TV, the number is more significant: 79 in July compared to 76 in June.
Disclaimer
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
