This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s February 2023 Mobile IVT Overlap Report. The series reveals which Google Android and Apple iOS mobile apps share elevated levels of invalid traffic (IVT). Find out more in this blog, and download the full list below.
Pixalate released the February 2023 Children’s Privacy Index for Mobile Advertising Sellers. The monthly index benchmarks Supply-Side Platforms (SSPs) based on the percentage of ads they sell that are on apps likely child-directed, as assessed by Pixalate’s Mobile COPPA Compliance Tools Methodology. Find out more in this blog, and check out the rankings today.
Pixalate recently released its Q4 2022 Delisted Mobile Apps Report and Q4 2022 Delisted CTV Apps Report which detail information around apps that have been delisted from the Apple, Google, Roku, and Amazon Fire TV app stores. In this blog we provide our views on the privacy, brand safety and ad fraud implications of these apps.
Pixalate continued its CTV and Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Acrylic Nails!' from the Apple and Google App Stores. You can read the full review here.
This week we also reviewed 'Gymnastics Superstar Star Girl' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Pick Me Up' from the Apple and Google App Stores this week. Read the full review here.
Additionally, we reviewed 'Unnie doll' from the Apple and Google App Stores this week. Read the full review here.
Last from our manual reviews this week is 'Word Wow - Brain training fun' and 'Word Wow - Help the worm down' from the Apple and Google App Stores this week. Read the full review here.
Pixalate’s recent Q4 2022 Delisted Mobile Apps Report provides an in-depth analysis of delisted apps across the Google and Apple app stores. An app can be“Delisted” for a number of reasons from the benign like the developer's decision to withdraw the app to the more serious, like breaches of app store policies. This week, we compare the number of delisted apps in 2022 across the Google and Apple App Stores using quarterly data from 2022 and 2021.
There has recently been huge news from Microsoft, covered by Ars Technica this week in their article titled "Microsoft plans mobile games app store to rival Apple and Google"
Microsoft is preparing to launch a new app store for games on iPhones and Android smartphones, possibly in 2024.
Phil Spencer, chief executive of Microsoft Gaming, said:
“We want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play...”
“...Today, we can’t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.”
Marketing Brew highlighted information recently published by DoubleVerify this week in their article titled "Ad fraud has come to audio, according to report"
DoubleVerify had revealed the uncovering of alleged audio fraud through a scheme they have termed 'BeatSting'.
Marketing Brew cited Roy Rosenfeld, the head of DoubleVerify's Fraud Lab:
“You’re seeing an explosion in podcasts and other types of audio inventory, but it still doesn’t really meet the increasing demand...”
"...As soon as you have this imbalance between demand and supply, especially in these high-engagement channels like CTV and obviously audio as well, this just creates an opportunity for fraud and invalid traffic.”
