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February 2023 Mobile IVT Overlap Report


Pixalate’s February 2023 Mobile IVT Overlap Report reveals which Google Android and Apple iOS mobile apps share elevated levels of invalid traffic (IVT).

Key takeaways from the report:

  • Xumo Play, MTV and CBS Interactive among Google Play Store apps apparently targeted, with up to 50% shared IVT traffic
  • Bricks n Balls, Merge Monster and Alarm Clock for Me - Wake Up! among Apple iOS App Store apps apparently targeted with over 50% shared IVT traffic
  • Popular apps like Tubi, Pluto TV and Plex were found to be associated with the apps with the most overlap on Google Play store indicating that these apps may also be targeted
  • ...and more!
In case you missed it, find out more in the February 2023 Mobile IVT Overlap Blog

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