This week's review of ad fraud and privacy in the digital advertising space:
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Pixalate released the December 2022 Supply-Side Platform (SSP) Global Market Share Rankings for mobile in-app. The rankings feature the top SSPs by open programmatic ad market share for apps across the Google Play and Apple App stores. Read the full blog here.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Lea and Pop - Baby song and cartoons for kids' from the Amazon Fire TV App store and the Roku Channel Store. You can read the full review here.
This week we also reviewed 'Sesame Street' from the Amazon Fire TV App store and the Roku Channel Store. Read the full review here.
Pixalate spoke with Josh Solomon, Co-Founder of Luna Media on maintaining quality ad inventory across multiple devices. Of the company’s relationship with Pixalate, Josh said "From a technology standpoint, we scan 100% of our inventory with Pixalate using both pre-bid and post-bid technology. This helps us filter out any unwanted supply that can be harmful to our advertising partners." Read the full Q&A here.
