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Tyler Loechner

All stories by Tyler

Other Authors

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Events

Criteo's Trust in the Digital Age 2019 in Dubai

Apr 23, 2019 10:00:00 AM |
1 min read
Events

Programmatic I/O 2019: Celebrating Excellence in Programmatic Media & Marketing

Apr 22, 2019 10:00:00 AM |
1 min read
Weekly Recaps

Pixalate Week in Review: April 15 - 19, 2019

Apr 19, 2019 11:18:01 AM |
2 min read
Thought Leadership

Digital now accounts for over 50% of all ad spend, but ad fraud is still on the rise

Apr 17, 2019 11:24:40 AM |
2 min read
Events

IAB Tech Lab Innovation Day: Shining the light on OTT/CTV ad fraud

Apr 15, 2019 12:15:37 PM |
1 min read
Weekly Recaps

Pixalate Week in Review: April 8 - 12, 2019

Apr 12, 2019 2:12:15 PM |
2 min read
Research Reports

Ad fraud trends: Digital advertising (2019)

Apr 8, 2019 11:00:00 AM |
2 min read
Mobile

Mobile ad fraud trends: Android vs. iOS digital advertising (2019)

Apr 8, 2019 11:00:00 AM |
2 min read
Mobile

Mobile app fraud: Invalid traffic (IVT) by app category (2019)

Apr 8, 2019 11:00:00 AM |
1 min read
See More

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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