--- title: "Pixalate Week in Review: April 10 - 14, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from April 10 - 14, 2023. image: https://www.pixalate.com/hubfs/April%2010%20-%2014%2c%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 4 min read # Pixalate Week in Review: April 10 - 14, 2023 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Apr 14, 2023 2:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## February 2023 CTV Device Global Market Share Report ![FEBRUARY 2023 CTV DEVICE MARKET SHARE REPORT COVER](https://www.pixalate.com/hs-fs/hubfs/FEBRUARY%202023%20CTV%20DEVICE%20MARKET%20SHARE%20REPORT%20COVER.png?width=781&height=439&name=FEBRUARY%202023%20CTV%20DEVICE%20MARKET%20SHARE%20REPORT%20COVER.png) Pixalate released the [February 2023 CTV Device Global Market Share Report](https://www.pixalate.com/february-2023-ctv-device-global-marketshare-report). The report reveals the top CTV devices across key regions (North America, APAC, and LATAM) based on the share of open programmatic ad traffic. Find out more in [this blog](https://www.pixalate.com/blog/february-2023-ctv-device-global-marketshare-report), and download the report below. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2bf6fae7-41e8-4959-9016-270e0dc9e1ae) ## March 2023 Mobile App Spoofing Report **![March 2023 - Mobile App Spoofing Report](https://www.pixalate.com/hs-fs/hubfs/March%202023%20-%20Mobile%20App%20Spoofing%20Report.png?width=941&height=529&name=March%202023%20-%20Mobile%20App%20Spoofing%20Report.png)** Pixalate released the [March 2023 Mobile App Spoofing report](https://www.pixalate.com/march-2023-mobile-app-spoofing-report), as a part of our Mobile Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of “ad fraud,” across the mobile open programmatic advertising marketplace.  Find out more in [this blog](https://www.pixalate.com/blog/march-2023-mobile-app-spoofing-report), and download the report below. [![Download List](https://no-cache.hubspot.com/cta/default/2364596/8fd2adb0-2b3f-45e7-9ffb-6b35988b7a17.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8fd2adb0-2b3f-45e7-9ffb-6b35988b7a17) ## Mobile App Manual Review under COPPA Rule: ‘Kids Coloring Game' **![COPPA Manual Review Series Kids coloring game](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Kids%20coloring%20game.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Kids%20coloring%20game.png)** Pixalate continued its [CTV and Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed 'Kids Coloring Game' from the Google Play Store. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-kids-coloring-game). ## Mobile App Manual Review under COPPA Rule: ‘My Town-Fashion Show Game' **![COPPA Manual Review Series My Town - Fashion Show game](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20My%20Town%20-%20Fashion%20Show%20game.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20My%20Town%20-%20Fashion%20Show%20game.png)** This week we also reviewed 'My Town-Fashion Show Game' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-my-town-fashion-show-game). ## Mobile App Manual Review under COPPA Rule: ‘Toddler Games for 2+ Year Olds' **![COPPA Manual Review Series Toddler games for 2+ year olds](https://www.pixalate.com/hs-fs/hubfs/COPPA%20Manual%20Review%20Series%20Toddler%20games%20for%202+%20year%20olds.png?width=781&height=439&name=COPPA%20Manual%20Review%20Series%20Toddler%20games%20for%202+%20year%20olds.png)** We also reviewed 'Toddler Games for 2+ Year Olds' from the Apple and Google App Stores this week. Read the full review [here](https://www.pixalate.com/blog/app-review-series-toddler-games-for-2-year-olds). ## 65% of Top Child-Directed Google, Apple Mobile Apps Don’t Seek Parental Consent (Q1 2023) **![Age Screening & Parental Consent On Mobile Apps Review Blog](https://www.pixalate.com/hs-fs/hubfs/Age%20Screening%20%26%20Parental%20Consent%20On%20Mobile%20Apps%20Review%20Blog.png?width=834&height=469&name=Age%20Screening%20%26%20Parental%20Consent%20On%20Mobile%20Apps%20Review%20Blog.png)** Pixalate's recent [Q1 2023 Age Screening Report for Mobile Apps](https://www.pixalate.com/q1-2023-childrens-privacy-age-screening-report) examined how many of the top 1,000 most popular mobile apps in the Google Play and Apple App Stores screened for age in Q1 2023. The report covers a wide range of data points, so we thought it would be beneficial to highlight some of the most interesting findings in [this blog](https://www.pixalate.com/blog/q1-2023-age-screening-and-parental-consent-on-mobile-apps-report-review). [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/eb9ed145-143b-48cf-9e4a-9641364429a7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/eb9ed145-143b-48cf-9e4a-9641364429a7) ## iPhone Has 72% Market Share in North America (Feb. 2023) **![Mobile Device Market Share Report - February 2023 Blog](https://www.pixalate.com/hs-fs/hubfs/Mobile%20Device%20Market%20Share%20Report%20-%20February%202023%20Blog.png?width=857&height=482&name=Mobile%20Device%20Market%20Share%20Report%20-%20February%202023%20Blog.png)** The [February 2023 Mobile Device Global Market Share Report](https://www.pixalate.com/february-2023-mobile-device-global-market-share-report) revealed the top mobile devices across 4 key regions (North America, EMEA, APAC, and LATAM) based on share of open programmatic ad traffic. We thought it would be beneficial to highlight some of the most interesting findings in this report review [blog](https://www.pixalate.com/blog/february-2023-mobile-device-global-market-share-report-review). [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/6d7862f5-e87f-4b3b-8f79-b917c2e5d7e9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6d7862f5-e87f-4b3b-8f79-b917c2e5d7e9) ## *Upcoming Events:* *![ABA Event Graphic](https://www.pixalate.com/hs-fs/hubfs/ABA%20Event%20Graphic.png?width=1920&height=1080&name=ABA%20Event%20Graphic.png)* Allison Lefrak, Pixalate's SVP of Public Policy, Ads Privacy and COPPA Compliance, will be speaking on the panel of Top 10 Reasons to be a Privacy Lawyer on the 17th of April. The talk will be of particular interest to those of our viewers who may be planning a career in privacy law, or even if you have a general interest in the area. Find out more about the event below, where you can also register to attend. [![Event Page](https://no-cache.hubspot.com/cta/default/2364596/da257bf4-f3cf-4518-8b81-87a705390bfc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/da257bf4-f3cf-4518-8b81-87a705390bfc) ## *Pixalate in the News:* ![](https://www.pixalate.com/hubfs/image-png-Apr-14-2023-12-30-39-0224-PM.png) This week, [mobupps](https://mobupps.com/blog/pixalates-mobile-ssp-market-share-report) cited Pixalate's work in their article titled "Pixalate's Mobile SSP Market Share Report" Mobupps said: *"Mobupps is featured in Top-10 Pixalate December 2022 Mobile SSP Market Share Report.* *The monthly Pixalate SSP Market Share report ranks programmatic advertising Sell Side Platforms (SSPs) by their estimated market share for key CTV and Mobile platforms. The estimate is based on Pixelate’s proprietary technology and methodology, applied to the billions of impressions. The rankings are broken down by geographical regions and by device platforms. * *Mobupps is placed 10 in APAC on Google Play overall Pixalate."*   ![Media Post](https://www.pixalate.com/hs-fs/hubfs/Media%20Post.png?width=716&height=164&name=Media%20Post.png) [MediaPost](https://www.mediapost.com/publications/article/384345/roku-takes-50-share-in-programmatic-ctv-advertisi.html) also cited data from Pixalate this week in their article titled "Roku Maintains 50% Share In Programmatic CTV Advertising, Amazon Has Biggest YOY Increase" From the article: *"Although Roku represents 50% of all programmatic connected TV (CTV) advertising in North America delivered to Roku devices, Amazon has recorded the biggest jump year-over-year -- up 86% and rising to a 13% share.* *These results, for February, come from Pixalate, an advertising-fraud protection, privacy, and compliance analytics firm."* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s March 2023 Mobile App Spoofing Report For Apple, Google App Stores: Audiomack, Tunein Radio, and TimeTree among top apps affected by spoofing](https://www.pixalate.com/blog/march-2023-mobile-app-spoofing-report) [** ](https://www.pixalate.com/blog) Next Story [Q&A with Oleksandra Kazantseva, Head of Programmatic at BizzClick, on transparency, trust, and security →](https://www.pixalate.com/blog/bizzclick-qa) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - 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