We thought it would be beneficial to highlight some of the most interesting findings.
Apple iPhone Leads North America with 72% Market Share in February
Share of voice of open programmatic ads sold by device type; North America; as measured by Pixalate February 2023:
Apple iPhone- 72%
Apple iPad- 4%
Samsung Leads LATAM Programmatic Ads Market with 27% Share, followed by Motorola with 25%
Share of voice of open programmatic ads sold by device type; LATAM; as measured by Pixalate February 2023:
Apple iPhone- 10%
Huawei outperforms Samsung in the EMEA region, surpassing it in December 2022 and consistently maintaining a 17% market share in Q1 2023
Share of voice of open programmatic ads sold by device type; EMEA; as measured by Pixalate February 2023:
Apple iPhone- 42%
Apple iPad- 1%
Apple iPhone jumps to 33% SOV - from 23% one year ago- positioning it as the market leader in APAC, according to Pixalate’s data.
Share of voice of open programmatic ads sold by device type; APAC; as measured by Pixalate February 2023:
Apple iPhone- 33%
Apple iPad- 2%
For more Mobile Device Global Market Share analysis, download a free copy of the report here:
The research contained in this report represents monthly data collected by Pixalate from February 1, 2023 through February 28, 2023.
Our data science team monitors over 9.5 million mobile apps (including delisted) and billions of mobile in-app programmatic advertising impressions to compile their research.
If you are interested in more insights like the above, across desktop, mobile and CTV devices, please reach out to us using thiscontact form.
The content of this blog, and the February 2023 Mobile Device Global Market Share Report (the "Report"), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”