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Company News

Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology to Help Protect Ad Buyers from Unauthorized Sellers & Bid Duplication Across Mobile, Web and CTV

Jun 12, 2024 12:00:00 PM |
3 min read
Company News

Pixalate Accelerates Growth in Asia-Pacific: Announces New Singapore Office, Strategic Partnerships with ByteDance Ad Network Pangle, Opera, Pubmatic, TCL FFalcon & WebEye Ad Platform TaurusX

May 28, 2024 1:45:00 PM |
3 min read
Company News

Pixalate Releases Q1 2024 Global Connected TV (CTV) Seller Trust Indexes: Index Exchange, TripleLift, FreeWheel Lead in SSP Quality Rankings for Open Programmatic Ad Supply on Amazon Fire TV

May 20, 2024 2:30:00 PM |
2 min read
Seller Trust Index

Pixalate Releases Q1 2024 Global Seller Trust Index for SSP Open Programmatic Web Ad Inventory Quality for APAC, EMEA, LATAM, and North America: Index Exchange, Sovrn, OpenX, Freestar Among Leaders

May 20, 2024 2:30:00 PM |
3 min read
Seller Trust Index

Pixalate Releases Q1 2024 Mobile Seller Trust Index: OpenX, AdMixer, IronSource Take the Top 3 Spots in SSP Quality rankings for Open Programmatic Ad Supply

May 20, 2024 2:30:00 PM |
2 min read
Events

Webinar: Quantifying Made For Advertising MFA Risk in 2024: Rise and Fault of MFA Publishers

May 1, 2024 2:15:00 PM |
2 min read
Company News

Stirista Squares Off Against Fraud in Programmatic CTV and Digital Media Buying through Pixalate Partnership

Mar 27, 2024 9:15:00 AM |
2 min read
Company News

Lacuna Partners with Pixalate to Improve Traffic Quality and Combat Ad Fraud in APAC and Globally

Mar 25, 2024 3:30:00 PM |
2 min read
Company News

Pixalate Releases Global Abandoned Mobile Apps Report Q4 2023: Google (1.3M+) & Apple (581k) Host 1.89M+ Abandoned Apps (40.5B+ Downloads), 5,388 of Which Share User Location Data in the Ad Bid Stream

Mar 21, 2024 2:00:00 PM |
3 min read
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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