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Posts in MFA - Research

Pixalate Unveils Q1 2025 Global Made for Advertising (MFA) Benchmarks Reports for CTV, Mobile Apps, and Websites: $701M in Estimated Programmatic Ad Spend Funneled into MFA Websites

Apr 24, 2025 1:00:00 PM
| 2 min read
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CTV

Pixalate's Made For Advertising (MFA) CTV Apps Ad Spend Report: $58M in Estimated Global Ad Spend Went to Likely MFA CTV Apps Across Roku, Amazon Fire TV, Apple TV, & Samsung Smart TV in Q2 2024

Oct 10, 2024 11:00:00 AM |
2 min read
Ad Fraud

Pixalate Releases Made For Advertising (MFA) Mobile Apps Ad Spend Report: $19 Million in Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q2 2024

Oct 9, 2024 12:30:00 PM |
2 min read
Research Reports

Pixalate Releases Q2 2024 Regional Made For Advertising (MFA) Websites Ad Spend Report: 13% of Global Open Programmatic Ad Spend Went to Likely MFA Sites in June 2024

Sep 27, 2024 10:00:00 AM |
3 min read
Made for Advertising

Pixalate Releases May 2024 Website MFA Risk Index for Open Programmatic Sellers (SSPs)

Jul 15, 2024 3:15:00 PM |
3 min read
Ad Fraud

Pixalate Releases Ad Industry’s First Made For Advertising (MFA) Mobile Apps Report: $7.5 Million Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q1 2024

Jun 12, 2024 8:00:00 AM |
2 min read
Ad Fraud

Pixalate's Made For Advertising (MFA) CTV Apps Ad Spend Report: $64 Million in Estimated Global Ad Spend Went to Likely MFA CTV Apps Across Roku, Fire TV, Apple TV, and Samsung Smart TV in Q1 2024

Jun 11, 2024 8:00:00 AM |
2 min read
Made for Advertising

Pixalate Releases April 2024 Website MFA Risk Index for Open Programmatic Sellers (SSPs): Google AdExchange, Magnite Have Highest MFA Risk in April 2024

Jun 6, 2024 8:00:00 AM |
3 min read
Research Reports

Pixalate's Q1 2024 MFA Websites Ad Spend Report: 10% of Global Open Programmatic Ad Spend Went to Likely MFA Sites in March 2024, 12% in North America, Followed by EMEA (8%), LATAM (8%), and APAC (6%)

Jun 5, 2024 2:15:00 PM |
3 min read
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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