--- title: EscalaX, a global programmatic advertising company, officially announces its strategic collaboration with Pixalate description: EscalaX officially announces its strategic collaboration with Pixalate image: https://www.pixalate.com/hubfs/EscalaX%20partners%20with%20Pixalate.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Company News](https://www.pixalate.com/blog/topic/company-news) | 1 min read # EscalaX, a global programmatic advertising company, officially announces its strategic collaboration with Pixalate Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Sep 4, 2024 10:00:00 AM *This is a republication. See the original press release [here](https://escalax.io/blog/escalax-taps-pixalate-to-fight-ad-fraud).*   Omni-channel ad fraud protection has emerged as a top priority for ad tech platforms. Pixalate's software seamlessly integrates with EscalaX's fraud protection solution, focusing on monitoring fraudulent and non-human traffic to optimize advertising inventory. Pixalate’s MRC-accredited Invalid Traffic (IVT) detection and filtration technology provides an additional layer of security, enabling external monitoring of traffic quality and the elimination of bots and invalid inventory. *"Our partnership with Pixalate represents a significant step forward in enhancing transparency and fraud protection*. *Our mission is to provide complete trustworthiness, efficiency, and a green and clean environment for our clients. This collaboration allows us to closely monitor our traffic quality, ensuring ad spend is directed solely to legitimate publishers whose success is crucial to the health of the open web*, ” said **Ana Garcia Castro**, CEO of EscalaX. By incorporating Pixalate's fraud protection, privacy, and compliance analytics platform, EscalaX further solidifies its commitment to reducing fraudulent activity for both its clients and the broader advertising industry. *"Ad fraud is an evolving and complex threat which requires commitment to enhance protection. We commend EscalaX’s drive to improve quality and trust in the digital advertising supply chain*”, said **Tyler Loechner**, VP of Platform Growth at Pixalate. ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate's Q2 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT Rate on Desktop Web Traffic; Mozilla Firefox (25%) & Edge (15%) Browsers Most Impacted by Invalid Traffic](https://www.pixalate.com/blog/q2-2024-desktop-and-mobile-web-invalid-traffic-benchmarks-report) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Reveals Q2 2024 Global Ad Fraud (IVT) Benchmarks for Mobile Apps: $1.28 Billion Spent on Ad Fraud & Invalid Traffic (IVT) Across Mobile Apps in the Google & Apple App Stores; IVT Reaches 20% →](https://www.pixalate.com/blog/q2-2024-mobile-apps-invalid-traffic-benchmarks-report) ## You May Also Like These Stories on Company News [![](https://www.pixalate.com/hubfs/Pixalate%20Launches%20DEFASED%20Pre-Bid%20Blocklist%20A%20Daily%20Updated%20List%20of%20Apps%20Delisted%20From%20oku%2c%20Amazon%20Fire%20TV%2c%20Apple%20TV%2c%20Samsung%2c%20and%20LG.jpg) ](https://www.pixalate.com/blog/pixalate-launches-defased-pre-bid-blocklist-for-ctv-a-daily-updated-list-of-apps-delisted-from-roku-amazon-fire-tv-apple-tv-samsung-and-lg) [Company News](https://www.pixalate.com/blog/topic/company-news) ### [Pixalate Launches DEFASED Pre-Bid Blocklist for CTV: Daily Updated List of Apps Delisted From Roku, Amazon Fire TV, Apple TV, Samsung, and LG — With App ID, App Name, Removal Date for 100+ Countries](https://www.pixalate.com/blog/pixalate-launches-defased-pre-bid-blocklist-for-ctv-a-daily-updated-list-of-apps-delisted-from-roku-amazon-fire-tv-apple-tv-samsung-and-lg) Mar 13, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Pixalate%20Introduces%20Mobile%20App%20Pre-Bid%20Blocklist%20That%20Identifies%20Known%20Dangerous%20and%20Fraudulent%20Sources%20Unified%20Feed%20With%209%20Risk%20Reason%20Codes%20for%20Ad%20Industry.jpg) ](https://www.pixalate.com/blog/pixalate-introduces-mobile-app-pre-bid-blocklist-that-identifies-known-dangerous-and-fraudulent-sources) [Company News](https://www.pixalate.com/blog/topic/company-news) ### [Pixalate Introduces Mobile App Pre-Bid Blocklist That Identifies Known Dangerous and Fraudulent Sources: Unified Feed With 9 Risk Reason Codes for Ad Industry](https://www.pixalate.com/blog/pixalate-introduces-mobile-app-pre-bid-blocklist-that-identifies-known-dangerous-and-fraudulent-sources) Mar 11, 2026 3:02:10 PM | 4 min read [![](https://www.pixalate.com/hubfs/Pixalate%20Launches%20DEFASED%20Pre-Bid%20Blocklist%20A%20Daily%20Updated%20List%20of%20Apps%20Delisted%20From%20the%20Google%20Play%20and%20Apple%20App%20Stores.jpg) ](https://www.pixalate.com/blog/pixalate-launches-defased-pre-bid-blocklist-a-daily-updated-list-of-apps-delisted-from-google-play-and-apple-app-store) [Company News](https://www.pixalate.com/blog/topic/company-news) ### [Pixalate Launches DEFASED Pre-Bid Blocklist: A Daily Updated List of Apps Delisted From Google Play and Apple App Store — With Bundle ID, App Name, Removal Date for 100+ Countries](https://www.pixalate.com/blog/pixalate-launches-defased-pre-bid-blocklist-a-daily-updated-list-of-apps-delisted-from-google-play-and-apple-app-store) Mar 6, 2026 8:00:01 AM | 4 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering 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Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees. Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. 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