--- title: Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology to Help Protect Ad Buyers from Unauthorized Sellers & Bid Duplication Across Mobile, Web and CTV description: Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology to Help Protect Ad Buyers from Unauthorized Sellers & Bid Duplication Across Mobile, Web and CTV image: https://www.pixalate.com/hubfs/Pixalate%20Introduces%20Supply%20Chain%20Object%20Post-Bid%20Verification.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) - Products - [Analytics](https://www.pixalate.com/products/analytics) - [Blocking](https://www.pixalate.com/products/blocking) - [Media Ratings Terminal](https://pixalate.com/products/mrt/) - [Pixalate Top 100™ Indexes](https://www.pixalate.com/rankings/) - [Publisher Trust Index](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) - [Seller Trust Index](https://www.pixalate.com/rankings/?group=app&reportId=sellerTrustIndex) - [IOT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceMarketShare) - Resources - [About Publisher Index](https://info.pixalate.com/global-publisher-trust-index) - [Blog](https://blog.pixalate.com/) - [Press](https://www.pixalate.com/press) - [Reports](https://www.pixalate.com/reports) - [Team](https://info.pixalate.com/pixalate-leadership-team) - [Webinars](https://info.pixalate.com/webinars) - Developer API - [Analytics](https://developer.pixalate.com/?version=latest#81aa8e4e-4210-4aa8-a66b-c5e37b23c3a8) - [MRT](https://developer.pixalate.com/?version=latest#00fd50c1-93b7-40ce-a45f-dfc73a8318d2) - [Fraud Score](https://developer.pixalate.com/?version=latest#ef3c146d-16b6-489f-9d7d-302ac9422093) - [Schedule a Demo](https://info.pixalate.com/scheduledemo) Search **Menu** ** ** - Products - [Analytics](https://www.pixalate.com/products/analytics) - [Blocking](https://www.pixalate.com/products/blocking) - [Media Ratings Terminal](https://pixalate.com/products/mrt/) - [Pixalate Top 100™ Indexes](https://www.pixalate.com/rankings/) - [Publisher Trust Index](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) - [Seller Trust Index](https://www.pixalate.com/rankings/?group=app&reportId=sellerTrustIndex) - [IOT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceMarketShare) - Resources - [About Publisher Index](https://info.pixalate.com/global-publisher-trust-index) - [Blog](https://blog.pixalate.com/) - [Press](https://www.pixalate.com/press) - [Reports](https://www.pixalate.com/reports) - [Team](https://info.pixalate.com/pixalate-leadership-team) - [Webinars](https://info.pixalate.com/webinars) - Developer API - [Analytics](https://developer.pixalate.com/?version=latest#81aa8e4e-4210-4aa8-a66b-c5e37b23c3a8) - [MRT](https://developer.pixalate.com/?version=latest#00fd50c1-93b7-40ce-a45f-dfc73a8318d2) - [Fraud Score](https://developer.pixalate.com/?version=latest#ef3c146d-16b6-489f-9d7d-302ac9422093) - [Schedule a Demo](https://info.pixalate.com/scheduledemo) ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Company News](https://www.pixalate.com/blog/topic/company-news) | 3 min read # Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology to Help Protect Ad Buyers from Unauthorized Sellers & Bid Duplication Across Mobile, Web and CTV Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Jun 12, 2024 12:00:00 PM *Pixalate’s post-bid analysis reports include invalid Supply Chain Object (SCO) information classified by 16 distinct reason codes for every node across all supply paths.* **London, UK, June 12, 2024** -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, has launched a new Supply Chain Object (SCO) audit and verification tool. The tool helps buyers prevent wasted ad spend and rectify problems that persist in complex and fragmented supply paths. Recent Pixalate research found that 17% of SCOs failed verification, and those SCOs had a likely 32% higher IVT rate. Across every supply path, the tool enables buyers to detect, trace, and root out both the sources and causes of the following at scale: - Invalid traffic (ad fraud) - Unauthorized sellers - Redundant supply paths - App/domain spoofing Pixalate classifies invalid SCO information using the following 16 validation & verification reason codes for every ad impression: **![](https://lh7-us.googleusercontent.com/docsz/AD_4nXclcq3o4oeocPmckFpcneSRQqslOjhIk71HAcbGcLQdvESEHZaAHy5tTxHzyhr-d0OXy7RPe8Xno-XelDdotpUF4ggVhU5qCNE7j2rFK7T-iUylouWB25sAHGuSkcjytsJcTwcw00Ex6XW3-cq4vi2_9CNw?key=4CuuEKVolrO8FCbBb8BVxg)** **SCO Verification Analytics Reports: **Post-bid reports enable clients to perform audits based on chain length and various reason codes including IVT and viewability percentage metrics, as measured by Pixalate. The reports are broken down by CTV, mobile and web. ## **Pixalate SCO Verification Post-Bid Analytics Dashboard** **![](https://lh7-us.googleusercontent.com/docsz/AD_4nXewVO-FAGa_yBq9zeXttkziNSQQ-bfHm7WkDJjtEIV5xy8gaIA5LbrCgPM1RbeA2ok30O4ahGCraX6vzJwJGZKIspoCkwPBj1XEpu4vIAq6zl9ZBjoO_ZluvF44Ktan2BBVtuuISGQY3b17wR0cTCrafHI?key=4CuuEKVolrO8FCbBb8BVxg)** ## **Benefits** The actionable information from each report based on Pixalate’s data enables buyers to:  - Ensure compliance of the OpenRTB Supply Chain Object specifications** **by identifying and blocking traffic from unauthorized direct sellers and resellers**.** - Identify and block publishers and sellers with invalid ads.txt/app-ads.txt/sellers.json. - Identify sellers and publishers with incomplete SCOs to ensure their compliance. - Assess chain lengths on ad traffic to optimize paths with low IVT and high viewability percentages. - Identify redundant paths from publishers to eliminate potential bid duplication. **Pre-Bid Blocking on SCO Nodes:**** **Pixalate also launched a data feed of high-risk SCO nodes associated with significantly elevated invalid traffic (IVT) rates, as measured by Pixalate. The block list includes four fields: - **Ad System** - **Seller Id** - **Primary IVT Risk type ** - **IVT probability score** ## **Sample High Risk SCO Nodes Datafeed** ![](https://lh7-us.googleusercontent.com/docsz/AD_4nXc1FHYUgrWZVOFkXpGS4f-DxHudDAcDyFwjovv2IklSKFd8aPkDKIJ5BwPa1uXCTzslfStU1hVfNIbdnG14f4DXG4PqMBK1tBQHV53rbtQuB-LTq__BEVNjZsjfGOCeX3K7MOIrO3loQixtonTmTh75GeI?key=4CuuEKVolrO8FCbBb8BVxg) Using the list, clients can surgically block ad traffic containing specific nodes instead of blocking entire apps, publishers, users, or even sellers. *“Though the SCO provides a valuable transparency standard, ad industry stakeholders have struggled to audit billions of SCOs due to the complexity of verifying the business relationships between ads.txt and sellers.json at scale,” said Amin Bandeali, Pixalate’s CTO. “Our new validation and verification audit tools provide the depth and breadth of actionable information buyers need to “follow the money” and root out bad actors, ensuring the SCO and their bidding strategies are optimized.”* Watch [this video](https://pixal.at/3yO6nAK) to learn more about Pixalate’s SCO Validation and Verification Tools. **About Pixalate** Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. [www.pixalate.com](https://c212.net/c/link/?t=0&l=en&o=3568931-1&h=899623499&u=https%3A%2F%2Fwww.pixalate.com%2F&a=www.pixalate.com) **Disclaimers** *The content of this Press Release and referenced video link, Pixalate’s **Supply Chain Object (SCO) Post-Bid Verification & Pre-Bid Blocking Technology, including the **SCO Verification Analytics Reports, Reason Codes, and the Pre-Bid Blocking on SCO Nodes, reflect Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to SCO.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Ad Industry’s First Made For Advertising (MFA) Mobile Apps Report: $7.5 Million Estimated Global Ad Spend Went to Likely MFA Mobile Apps Across Google & Apple App Stores in Q1 2024](https://www.pixalate.com/blog/q1-2024-made-for-advertising-mobile-apps-report) [** ](https://www.pixalate.com/blog) Next Story [Mobile App Manual Review under COPPA Rule: ‘Dragon Story' →](https://www.pixalate.com/blog/app-review-series-dragon-story) ## You May Also Like These Stories on Company News 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