Pixalate's Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022.
- 31% YoY increase in global open programmatic CTV ad spend
- 94% of U.S. households are reachable via CTV open programmatic advertising, up from 86% one year ago
- 20% YoY increase in number of CTV apps that support open programmatic CTV ads
What's inside the report:
Analysis of key trends including:
- CTV ad spend trends by global region
- Ad fraud in CTV
- Household reach via CTV open programmatic advertising
- CTV device trends
- Roku Channel Store and Amazon Fire TV Channel Store Insights
- Top CTV operating systems
Download the report today.