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Global Connected TV Ad Supply Chain Trends Report: H1 2022

Pixalate's Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising through the first half of 2022.

Key Findings

  • 31% YoY increase in global open programmatic CTV ad spend
  • 94% of U.S. households are reachable via CTV open programmatic advertising, up from 86% one year ago
  • 20% YoY increase in number of CTV apps that support open programmatic CTV ads

What's inside the report:

Analysis of key trends including:

  • CTV ad spend trends by global region
  • Ad fraud in CTV
  • Household reach via CTV open programmatic advertising
  • CTV device trends
  • Roku Channel Store and Amazon Fire TV Channel Store Insights
  • Top CTV operating systems

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