This week's review of ad fraud and quality in the digital advertising space.
TechCrunch: Pixalate raised $18.1 million to accelerate international expansion
Pixalate secured an $18.1 million investment from Western Technology Investment and Javelin Venture Partners to accelerate International expansion, informs TechCrunch.
Noah Doyle, managing director at Javelin Venture Partners, praised Pixalate's founders for "insight and vision to create an analytical approach to capturing every data point in a series of transactions — more data than other players in the industry — for comprehensive visibility to help advertisers and marketers maintain quality in their advertising," according to TechCrunch.
VentureBeat: New funds will help Pixalate embrace a safe advertising future
New growth capital raised by Pixalate will help organizations prevent losing millions of dollars to bad actors in the ad supply chain. Pixalate "plans to expand its tracking work to help enterprise organizations deliver better legal compliance and data privacy in the age of extreme AI-generated attacks and bot-directed ad fraud," announces VentureBeat.
MRC decided to suspend Nielsen's accreditation for local and national TV ratings services
"The Media Rating Council's (MRC) board has voted to suspend accreditation of Nielsen's national TV ratings service and to remove the current accreditation 'hiatus' status designation from Nielsen's local people meter and set meter market services, and officially suspend accreditation for those markets, too," informs MediaPost.
Ireland's Data Protection Commission decided to issue a fine of $267 million and punish WhatsApp for misconducts in processing users' data. "The Facebook-owned messaging app has been under investigation by the Irish DPC, its lead data supervisor in the European Union, since December 2018," according to TechCrunch.
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”