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Hulu leads Movies & TV Publisher Trust Index in July 2021; XUMO comes back to top 10

Piotr Boiwka
Aug 30, 2021 12:00:00 PM

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Hulu topped the Publisher Trust Index, Movies and TV category in July 2021. The app’s performance was remarkable as it scored at least 93 across all measured metrics in both the Amazon Fire TV and Roku rankings. Hulu is one of only two apps to obtain this achievement.

Sling TV is the second such app. The strong performance allowed it to secure second place in both the Amazon Fire TV and Roku rankings for the Movies and TV category in North America in July 2021. Sling TV performed well across all metrics, including Invalid Traffic (IVT) Score, where the app scored a respectable 96 on both platforms.

There are more quality apps in Movies & TV category, including FrndlyTV and XUMO

One of them is FrndlyTV. The app reached the top 10 on both the Amazon Fire TV and Roku classifications for the Movies and TV category. It was one of only a few apps achieving the highest grade (“A”) across all measured metrics.

Moreover, XUMO came back to the top 10 of the Publisher Trust Index in the Movies and TV category for the Amazon Fire TV platform. After ranking No. 11 in July, the app advanced to reach the No. 9 position by good performance across all measured metrics, particularly Invalid Traffic and Ad Density, where XUMO scored 88 and 86, respectively.

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Disclaimer

The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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