Discover the latest in programmatic research in Pixalate's monthly recap.
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1,136 apps are likely violating COPPA by not obtaining a Verifiable Parental Consent (VPC). Pixalate analyzed U.S.-registered, ad-enabled mobile apps on the Apple App Store and Google Play Store that are likely directed at children under 13 but do not obtain VPC, in apparent violation of the Children’s Online Privacy Protection Act.KEY FINDINGS → Of the 1,149 likely Child-Directed mobile apps analyzed by Pixalate, 1,136 (99%) do not obtain VPC, as detected and measured by Pixalate. Of these:
Download the report, and you will additionally receive the complete list of 1,136 likely Child-Directed mobile apps that are at high risk of violating COPPA by not obtaining VPC.
7% of global open programmatic CTV ad impressions are served on LG Smart TV devices. Pixalate’s Q2 2025 LG Smart TV Trends Report analyzes LG’s position in the open programmatic CTV ad marketplace, offering insights into regional market share, top-grossing channels, IVT trends, app-ads.txt adoption, and more. KEY FINDINGS → Based on an analysis of 23B global open programmatic ad transactions in Q2 2025:
Mobile Advertising SDKs with the highest potential ad reach. We analyzed the market share of third-party advertising SDKs integrated into iOS and Android apps across the Apple App Store and Google Play Store. Our insights are based on 26B+ open programmatic advertising transactions from June 2025.
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19% of desktop web clicks in North America were found to be fraudulent in Q2 2025. Campaigns bought on a cost-per-click basis often carry a market premium, making them a prime target for fraud tactics such as bot traffic. This report highlights key insights, including the most common types of click-based IVT, the ad unit sizes most frequently associated with it, and the app store categories with the highest click IVT rates.
KEY FINDINGS:
Download the report for free and you will get the list of 230 EU & UK- Registered and Advertising Enabled Apps that likely violate the GDPR and UK Children’s Code standards.
Explore which publishers delivered the most trustworthy inventory in August 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality. Download traffic quality rankings for 'Video Gaming' apps, 'Sports' apps, and all apps.
Analyzing unauthorized sellers in open programmatic advertising. For these reports, our data science team analyzed 11B+ open programmatic ad impressions containing the OpenRTB SupplyChain Object (SCO) during Q2 2025.
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Discover the top grossing apps, based on estimated open programmatic ad spend. At Pixalate, we calculate ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density.
UNICEF has recognized Pixalate’s COPPA Compliance Tool as a standout solution and one of three “Innovators in Data Governance” in their September 2025 Compliance Tech case study.
"UNICEF's recognition means the world to us because it highlights a fundamental truth: children's privacy and protection can't be an afterthought in today's interconnected digital ecosystem," said Jalal Nasir, CEO of Pixalate. "Our research shows that compliance gaps aren't edge cases — they're epidemic. We're grateful UNICEF has spotlighted the tools that can help the industry do better."
Pixalate's Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:
You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.
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