--- title: "Pixalate's October 2025 Recap: SSP Market Share, CTV Device Market Share, and New LG Smart TV App Metrics" description: Pixalate reviews this month's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from October 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(8).png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) | 4 min read # Pixalate's October 2025 Recap: SSP Market Share, CTV Device Market Share, and New LG Smart TV App Metrics Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Oct 31, 2025 6:00:00 AM Discover the latest in programmatic research in Pixalate's monthly recap. ## What's included in the October 2025 recap: Our most popular releases: ## Top releases from earlier in the month: - [Publisher Trust Indexes for Traffic Quality - September 2025](https://www.pixalate.com/blog/pixalates-october-2025-recap#PTIs) - [Malformed & Fraudulent Bundle IDs (Roku + LG) - September 2025](https://www.pixalate.com/blog/pixalates-october-2025-recap#malformed-fraudulent-bundle-ids) - [Top 25 vMVPD & FAST Apps - Q3 2025](https://www.pixalate.com/blog/pixalates-october-2025-recap#vmvpd-fast-apps) - [Top CTV & Mobile Apps by Programmatic Ad Revenue - September 2025](https://www.pixalate.com/blog/pixalates-october-2025-recap#top-grossing) - [Most Popular Delisted Apps w/ app-ads.txt Files - Weekly](https://www.pixalate.com/blog/pixalates-october-2025-recap#weekly-delisted-mobile-apps) ## More from Pixalate: - **PIXALATE EXPANDS CTV APP DATABASE **→ [Access Metrics for 4,600+ LG Smart TV Apps](https://www.pixalate.com/blog/pixalates-october-2025-recap#LG-app-metrics) --- ## SELLER RANKINGS: SSP Market Share - Q3 2025 [![SSP Market Share Report - United States - Q3 2025](https://www.pixalate.com/hs-fs/hubfs/SSP%20Market%20Share%20Report%20-%20United%20States%20-%20Q3%202025.png?width=420&height=236&name=SSP%20Market%20Share%20Report%20-%20United%20States%20-%20Q3%202025.png)](https://www.pixalate.com/ssp-market-share-report-united-states)See which Supply-Side Platforms (SSPs) are driving the most programmatic ad impressions. Pixalate’s Q3 2025 SSP Market Share Reports rank sellers by their estimated share of programmatic ad impressions across web domains, mobile apps, and Connected TV (CTV) apps, highlighting leading SSPs like Verve, Index Exchange, Magnite, Google Ad Exchange, and more.   [![SSP Market Share Reports](https://no-cache.hubspot.com/cta/default/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/db277b98-5ab8-414a-a4f3-06c82ed82168) --- ## CTV RANKINGS: CTV Device Market Share - Q3 2025 [![Q3 CTV Device Market Share (1)](https://www.pixalate.com/hs-fs/hubfs/Q3%20CTV%20Device%20Market%20Share%20(1).png?width=420&height=236&name=Q3%20CTV%20Device%20Market%20Share%20(1).png)](https://www.pixalate.com/ctv-device-global-market-share-report-global)Discover the top Connected TV (CTV) devices globally in Q3 2025. Pixalate’s CTV Device Market Share reports analyze open programmatic advertising trends across the CTV ecosystem, offering insights into Roku, Amazon, Apple, Samsung, LG, Vizio, and other leading operating systems and manufacturers.    [![CTV Device Global Market Share Report](https://no-cache.hubspot.com/cta/default/2364596/f2326b40-4966-451c-804a-05fabbdec1d2.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f2326b40-4966-451c-804a-05fabbdec1d2) --- ## BUNDLE IDs: Top 100 CTV & Mobile Bundle IDs - September 2025 Based on the volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across mobile and Connected TV (CTV) environments, including the Apple App Store, Google Play Store, Roku, Samsung Smart TV, Amazon Fire TV, Apple TV, and LG Smart TV.   [![Top CTV App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/6f9968a6-126b-49ea-af85-8690b47541e8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6f9968a6-126b-49ea-af85-8690b47541e8)    [![Top Mobile App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8)    [![NEW: LG Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/f1f918e3-ddab-40b6-a97c-b559d59b47ae.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/f1f918e3-ddab-40b6-a97c-b559d59b47ae) --- ## Publisher Trust Indexes for Traffic Quality - September 2025 [![United States - Publisher Trust Index - Video Gaming - September 2025 (promo email slide 1)](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/United%20States%20-%20Publisher%20Trust%20Index%20-%20Video%20Gaming%20-%20September%202025%20(promo%20email%20slide%201).png?width=420&height=236&name=United%20States%20-%20Publisher%20Trust%20Index%20-%20Video%20Gaming%20-%20September%202025%20(promo%20email%20slide%201).png)](https://www.pixalate.com/usa-publisher-trust-index-top-mobile-gaming-apps) Explore which publishers delivered the most trustworthy inventory in September 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality. Download traffic quality rankings for 'Video Gaming' apps, 'Sports' apps, and all apps.   [![Publisher Trust Indexes - Web, Mobile, CTV](https://no-cache.hubspot.com/cta/default/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4)    [!['Video Gaming' Apps](https://no-cache.hubspot.com/cta/default/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc)    [!['Sports' Apps](https://no-cache.hubspot.com/cta/default/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe) --- ## Malformed & Fraudulent Bundle IDs (Roku + LG) - September 2025 ## [![Q3 2025 Malformed and Fraudulent CTV Bundle IDs Risk Report - LG Smart TV](https://www.pixalate.com/hs-fs/hubfs/Q3%202025%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20LG%20Smart%20TV.png?width=420&height=236&name=Q3%202025%20Malformed%20and%20Fraudulent%20CTV%20Bundle%20IDs%20Risk%20Report%20-%20LG%20Smart%20TV.png)](https://www.pixalate.com/pixalates-malformed-and-fraudulent-bundle-ids-risk-report-lg-smart-tv) Discover Malformed and Fraudulent Bundle ID trends on Roku and LG Smart TV in Q3 2025. These reports offer insights into a common Connected TV (CTV) advertising challenge: the use of Bundle IDs to identify apps and the difficulties associated with reliably mapping these IDs to actual applications on CTV app stores. [![Malformed Roku Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/1c3b7042-63a8-477c-abcc-c4948904eb82.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1c3b7042-63a8-477c-abcc-c4948904eb82)    [![LG Smart TV](https://no-cache.hubspot.com/cta/default/2364596/29ef68a4-42d9-49d4-93d0-92aa95f7594a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/29ef68a4-42d9-49d4-93d0-92aa95f7594a) --- ## Top 25 vMVPD & FAST Apps - Q3 2025 The most popular Free Ad-Supported Television (FAST) and Virtual Multichannel Video Programming Distributor (vMVPD) apps. The Q3 reports are impression-based rankings that assess ad volume across vMVPD and FAST apps on Roku, Samsung Smart TV, Amazon Fire TV, and Apple TV.   [![vMVPD Apps](https://no-cache.hubspot.com/cta/default/2364596/a0a7b4d7-c360-4117-a513-4840622251b9.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a0a7b4d7-c360-4117-a513-4840622251b9)    [![FAST Apps](https://no-cache.hubspot.com/cta/default/2364596/2d0193e2-5a75-491d-a3ae-31382e24195a.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2d0193e2-5a75-491d-a3ae-31382e24195a) --- ## Top CTV & Mobile Apps by Programmatic Ad Revenue - September 2025 **[![Top Grossing Mobile Apps - 2025 September - United States (promo email slide 1)](https://www.pixalate.com/hs-fs/hubfs/Blog%20Media/2025%20Covers%20and%20Images/Top%20Grossing%20Mobile%20Apps%20-%202025%20September%20-%20United%20States%20(promo%20email%20slide%201).png?width=420&height=236&name=Top%20Grossing%20Mobile%20Apps%20-%202025%20September%20-%20United%20States%20(promo%20email%20slide%201).png)](https://www.pixalate.com/top-grossing-mobile-apps-usa)**Discover the top grossing apps, based on estimated open programmatic ad spend. At Pixalate, we calculate ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, the average CPM for the category of a given app, and ad density.   [![Top Grossing Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e)    [![Top Grossing CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6) --- ## Most Popular Delisted Apps w/ app-ads.txt Files - Weekly Discover the top apps with app-ads.txt files delisted from app stores last week. The weekly delisted mobile apps reports are ingestible CSV files featuring the most popular ad-supported apps—identified by the presence of app-ads.txt files and ranked by estimated downloads (Android) or count of user reviews (iOS)—removed from app stores each week.   [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c) --- ## *MORE FROM PIXALATE:* ## PIXALATE EXPANDS CTV APP DATABASE: Access Metrics for 4,600+ LG Smart TV Apps LONDON, October 14, 2025 -- Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - and its most lucrative fraud vector. Malicious actors exploit free-form Bundle ID formats to fabricate app identifiers, impersonate legitimate applications, and inject fraudulent inventory into programmatic supply chains undetected. Pixalate eliminates this vulnerability with the market's first and only Bundle ID-to-App-Store-ID mapping system. With the addition of all 4,630 LG Content Store applications to its CTV app database, Pixalate now delivers authenticated Bundle ID mappings that equip CTV buyers and inventory quality teams to verify app authenticity, measure fraud risk, and remove unauthorized LG CTV inventory on their network and campaigns.."  [![Learn more](https://no-cache.hubspot.com/cta/default/2364596/17407276-2f8f-4120-a70e-e817a919d992.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/17407276-2f8f-4120-a70e-e817a919d992) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases Top 100 Connected TV (CTV) LG Smart TV Bundle ID Rankings For Global Open Programmatic Ad Spend in September 2025; ‘LG Channels’ Bundle ID is No. 1](https://www.pixalate.com/blog/top-100-connected-tv-ctv-bundle-ids-in-september-2025-lg-smart-tv) [** ](https://www.pixalate.com/blog) Next Story [Pixalate introduces ‘Clawback Report’: Ad Industry’s First Dispute Resolution System for Ad Buyers and Sellers to Streamline Ad Fraud Claims and Refunds →](https://www.pixalate.com/blog/pixalate-introduces-clawback-report-ad-fraud-dispute-resolution-system-for-ssps-and-dsps) ## 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