--- title: "Pixalate's November 2025 Recap: Hisense Drove Adoption, IVT On the Rise, etc." description: Pixalate reviews this month's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from November 2025. image: https://www.pixalate.com/hubfs/Weekly%20and%20monthly%20recap%20covers%20(9)-1.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Monthly Recaps](https://www.pixalate.com/blog/topic/monthly-recaps) | 3 min read # Pixalate's November 2025 Recap: Hisense Drove Adoption, IVT On the Rise, etc. Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) Nov 30, 2025 7:28:26 PM Discover the latest in programmatic research in Pixalate's November recap. ## What's included in the November 2025 recap: Our most popular releases: ## Top releases from earlier in the month: - [Invalid Traffic (IVT) & Ad Fraud Benchmarks - Q3 2025](https://www.pixalate.com/blog/pixalates-november-2025-recap#ivt-benchmarks) - [Top Grossing CTV & Mobile Apps - October 2025](https://www.pixalate.com/blog/pixalates-november-2025-recap#top-grossing-mobile-ctv) - [Made-for-Advertising (MFA) Mobile Apps Benchmarks - Q3 2025](https://www.pixalate.com/blog/pixalates-november-2025-recap#mfa-mobile-apps) - [Publisher Trust Indexes for Traffic Quality - October 2025](https://www.pixalate.com/blog/pixalates-november-2025-recap#pti) - [Programmatic Ad Viewability Trends - Q3 2025](https://www.pixalate.com/blog/pixalates-november-2025-recap#viewability) - [Most Popular Delisted Apps w/ app-ads.txt Files - Weekly](https://www.pixalate.com/blog/pixalates-november-2025-recap#weekly-delisted-mobile-apps) ## More from Pixalate: - **INTRODUCING **→ [AdFraud IOC-Database](https://www.pixalate.com/blog/pixalates-november-2025-recap#ioc-database) --- ## CONNECTED TV: Ad Supply Chain Trends - Q3 2025 Chinese Smart TV maker Hisense grew its market share in North America by 138% quarter over quarter. Meanwhile, as CTV open programmatic ad spend climbed to $6.1B globally, the Invalid Traffic (IVT) rate rose to 19% from 18% in Q2.   The ‘Q3 2025 Connected TV (CTV) Ad Supply Chain Trends’ reports highlight a rapidly expanding market still grappling with fraud:   [![CTV Ad Supply Chain Trends - Q3 2025](https://no-cache.hubspot.com/cta/default/2364596/5fea83ae-4023-4a08-b635-20bbe91bed42.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5fea83ae-4023-4a08-b635-20bbe91bed42) --- ## MOBILE AD SDKs: Market Share - Q3 2025 AppLovin held an estimated 85% market share across Apple App Store apps. Meta Audience Network led among Google Play Store Apps, with an 87% market share. Download Pixalate’s 'Q3 2025 Mobile SDKs Market Share Reports' for more insights into the global distribution of third-party software development kits (SDKs) across iOS and Android apps.   [![Ad SDK Market Share Reports](https://no-cache.hubspot.com/cta/default/2364596/2f3ecc3f-9d74-4311-8c04-3374fd73737f.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2f3ecc3f-9d74-4311-8c04-3374fd73737f) --- ## BUNDLE IDs: Top 100 CTV & Mobile Bundle IDs - October 2025 Based on the volume of non-IVT open programmatic ad impressions. We analyzed the most popular Bundle IDs for open programmatic advertising across mobile and Connected TV (CTV) environments, including the Apple App Store, Google Play Store, Roku, Samsung Smart TV, Amazon Fire TV, Apple TV, and LG Smart TV.   [![Top CTV App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/6f9968a6-126b-49ea-af85-8690b47541e8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/6f9968a6-126b-49ea-af85-8690b47541e8)    [![Top Mobile App Bundle IDs](https://no-cache.hubspot.com/cta/default/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/fc35336c-6329-4538-bf8a-c3a1a5f545c8) --- ## Invalid Traffic (IVT) & Ad Fraud Benchmarks - Q3 2025 Global IVT rates rose in Q3. Mobile app IVT rose to 33% in Q3 2025, up from 29% in Q2. Meanwhile, web IVT increased to 21%, and CTV reached 19%, according to Pixalate's analysis of 106 billion open programmatic advertising impressions.   [![IVT & Ad Fraud Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/a7a71564-5b58-469e-8d71-f46708bcc4f7)   [![Connected TV (CTV) IVT Benchmarks](https://no-cache.hubspot.com/cta/default/2364596/013dc850-2d0f-4af0-90dd-ae9230d5bdcc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/013dc850-2d0f-4af0-90dd-ae9230d5bdcc) --- ## Top Grossing CTV & Mobile Apps - October 2025 ‘Vita Mahjong’ (Apple App Store) grossed $4M in the United States and was the top grossing app in Brazil, Canada, Germany, and Singapore. See which CTV and mobile apps generated the most open programmatic ad revenue in October 2025:   [![Top Grossing Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/aa1cf4f5-8c5e-4755-868f-67de048e9b6e)    [![Top Grossing CTV Apps](https://no-cache.hubspot.com/cta/default/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/7b94d83e-cd84-4a28-bc48-4b319977ddd6) --- ## Made-for-Advertising (MFA) Mobile Apps Benchmarks - Q3 2025 1,508 apps on the Apple App Store and Google Play Store were flagged by Pixalate for being likely ‘Made for Advertising’ in September 2025. The ‘Games’ app category was particularly hard hit, as 954 mobile games were flagged.   [![MFA Mobile Apps](https://no-cache.hubspot.com/cta/default/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1a2376eb-259f-4561-a753-5ad65ea710b0) --- ## Publisher Trust Indexes for Traffic Quality - October 2025 Explore which publishers delivered the most trustworthy inventory last month. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality. Download traffic quality rankings for 'Video Gaming' apps, 'Sports' apps, and all apps.   [![Publisher Trust Indexes - Web, Mobile, CTV](https://no-cache.hubspot.com/cta/default/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/8d3de769-98aa-4b1c-b735-03b1c85284e4)    [!['Video Gaming' Apps](https://no-cache.hubspot.com/cta/default/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/942187f7-43fb-45fc-ba39-42e57108e5cc)    [!['Sports' Apps](https://no-cache.hubspot.com/cta/default/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0821d401-96b5-4835-bf38-b060b8ea30fe) --- ## Programmatic Ad Viewability Trends - Q3 2025 33% of global programmatic ad spend on mobile apps was wasted on 'invisible' impressions. According to our latest analysis, just 67% of ads on mobile apps were viewable in Q3. Download the reports to review the latest benchmarks for desktop web, mobile web, and mobile app traffic.   [![Programmatic Ad Viewability Trends](https://no-cache.hubspot.com/cta/default/2364596/576d8975-1caa-4f3e-8558-2f5785744eac.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/576d8975-1caa-4f3e-8558-2f5785744eac) --- ## Most Popular Delisted Apps w/ app-ads.txt Files - Weekly Discover the top apps with app-ads.txt files delisted from app stores last week. The weekly delisted mobile apps reports are ingestible CSV files featuring the most popular ad-supported apps—identified by the presence of app-ads.txt files and ranked by estimated downloads (Android) or count of user reviews (iOS)—removed from app stores each week.   [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/2443268f-cbaf-4bfc-a8f9-10a4603cca50)    [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/5cf22285-a150-467d-94ff-5f8c268b3a9c) --- ## *MORE FROM PIXALATE:* ## INTRODUCING: AdFraud IOC-Database We launched the AdFraud IOC-Database, the ad industry’s first open-source ad fraud intelligence feed designed to aid fraud researchers, developers, and system administrators in the [fight against ad fraud](https://www.pixalate.com/blog/pixalate-releases-adfraud-ioc-db-the-ad-industrys-first-open-source-ad-fraud-intelligence-resource). What It Is → Free, weekly-updated lists of the top 50 highest-risk ad fraud indicators of compromise (IOCs) where Pixalate observed invalid traffic (IVT). What It Covers → 8 IOC categories covering multiple supply-path touchpoints, including: - High-Risk IPs (IPv4 and IPv6) - Data Center IPs - Mobile and CTV Device IDs - Fraudulent CTV Bundle IDs - Delisted Apps (Mobile and CTV) - Made For Advertising (MFA) publisher The Data Behind It → Powered by Pixalate’s MRC-accredited ad fraud detection engine analyzing 183 billion global data points daily across: - 1.4B+ IP addresses - 11.5B+ mobile and CTV device IDs - 3.1M+ domains - 137K+ CTV apps - 13.4M+ mobile apps The AdFraud IOC Database is accessible via Pixalate’s website. [![Learn More](https://no-cache.hubspot.com/cta/default/2364596/c533c46c-ea68-43b3-8ae0-45ea86423447.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/c533c46c-ea68-43b3-8ae0-45ea86423447) ### Search Blog Search ### Follow Pixalate [**](https://www.pixalate.com/hubfs/Pixalate%20Wechat.png?utm_campaign=Company%20News&utm_medium=email&_hsenc=p2ANqtz-_ZtCSHiG6VOXsk-H9wZxOKVhNZxU_38xbLSOf7jCI9cht_GS6NejKw3dZ_BY3kYiwF7Hc9ZWlilTmIVK5YSB9-baUW2w&_hsmi=336270631&utm_content=336270631&utm_source=hs_email) ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Releases ‘AdFraud IOC-DB’: Ad Industry’s First Open-Source Intelligence Feed Designed To Aid Fraud Researchers, Developers, & System Administrators in the Fight Against Invalid Traffic (IVT)](https://www.pixalate.com/blog/pixalate-releases-adfraud-ioc-db-the-ad-industrys-first-open-source-ad-fraud-intelligence-resource) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q3 2025 CTV Ad Supply Chain Trends Report: Hisense Drives Major Q3 Adoption (+138% QoQ) in North America CTV Market Share; 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Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” ** ** *By clicking Download and entering your email address, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and have read and acknowledge our [Privacy Policy](https://www.pixalate.com/hubfs/2024-08-20_Pixalate_Privacy_Policy.pdf). *Copyright © 2025 Pixalate** * * * * * * * * * * * * * * * * * * * * * * * * * * * * × ## Subscribe to the Pixalate Blog The first step in ad fraud prevention. Loading... 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