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GDPR-K & UK Children’s Code Privacy Violations Report - Q2 2025

Pixalate’s Q2 2025 GDPR-K & UK Children’s Code Privacy Violations Report is part of its European User’s Privacy Rights series, highlighting Child-Accessible mobile apps downloadable from the Google Play Store and Apple App Store that are at risk of violating several provisions under the EU and UK GDPR as well as the UK’s Children’s Code standards.

Download the report for free today and you will also get access to the list of 253 EU & UK- Registered and Advertising Enabled Apps that likely violate the GDPR and UK Children’s Code standards.

Download now:
By clicking Download and entering your email address, you are agreeing to our Terms of Use and have read and acknowledge our Privacy Policy.

According to our analysis, 97% of these likely Child-Accessible and advertising enabled apps transmit EU and UK-based users’ unlawfully obtained personal data with advertisers via the advertising bid stream.

Key takeaways:

According to Pixalate’s data:

  • 230 Child-Accessible and EU+UK registered mobile apps with ads do not disclose how they collect, process, store and share children’s personal data. 
  • 245 EU+UK registered Child-Accessible mobile apps are risking GDPR violations by transmitting unlawfully obtained Device ID, IP Addresses, or Location data in the ad bid stream, and
  • Around 104 million Lifetime App Users–majority of which are likely children– across the Google Play Store and Apple App Store are impacted by 253 non-compliant mobile apps.

Discover the latest insights from Pixalate as well as the list of apps today

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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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