Discover the Top Third Party Advertising SDKs (by market share) used by Android Apps available on the Google Play Store in Q1 2025, as estimated by Pixalate. This report provides insights into ad SDK adoption globally, by region, and more.
This report evaluates the market penetration of third-party advertising software development kits (SDKs) by analyzing both app coverage and ad impression share of voice (SOV). The analysis is based on 2M mobile apps downloadable from the Google Play Store and over 22B open programmatic advertising transactions from March 2025 (Q1 2025).
Market share estimates are based on SDK presence. Pixalate identifies ad impressions on an app and attribute them to every SDK integrated into that app. Because many apps utilize multiple SDKs, this metric reflects an SDK’s footprint and potential access to impressions, not a direct confirmation of its participation in each ad sale.
Third party SDKs are provided by companies that are neither the operating system platform nor the app developer. They offer various utilities and services to support app development.
Ad SDKs are software development kits that support various functions related to open programmatic advertising, including mediation, measurement, attribution, and more.
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
