According to Pixalate's research, ‘Carrom Pool: Disc Game’ ($310K) ranked at the top on Google Play Store in India; ‘Block Blast’ ($599K) was No. 1 on Apple App Store in the United Kingdom
LONDON, November 14, 2025— Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, today released the October 2025 Global Top Grossing Mobile Apps Reports for the United States (U.S.), the United Kingdom (UK), Singapore, India, Germany, Canada, and Brazil, and the October 2025 Global Top Grossing Connected TV (CTV) Apps Reports for the United States (U.S.).
The reports highlight the estimated top-grossing open programmatic mobile apps on the Apple App Store and the Google Play Store.
In October 2025, Pixalate's data science team analyzed over 21 billion global open programmatic impressions from over 7 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 4,000 CTV apps and 3 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.
Download the Global Top Grossing Mobile & CTV Apps:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the October 2025 Global Top Grossing Mobile & CTV Apps Reports (the “Reports”), reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied.
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
