Discover the Top Grossing Mobile Apps in the United States in May 2025 across the Apple App Store and Google Play Store, based on the amount of open programmatic ad spend estimated to have been derived from those apps.
Pixalate’s data science team analyzed 27B global open programmatic impressions across 6M mobile apps from the Google Play Store and Apple App Store as of May 2025 to compile this research. The Top Grossing mobile apps rankings are published monthly, highlighting the top 200 apps by estimated open programmatic advertising spend. The rankings in the report are segmented by store, including the Apple App Store and Google Play Store.
We calculate estimated programmatic ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, an average CPM for the category of a given app, and ad density.
To learn more about the top grossing mobile apps, visit our website.
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
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Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”
