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Pixalate's Methodology: Top Grossing Mobile Apps
Pixalate’s data science team analyzed 24B global open programmatic impressions across 7M mobile apps from the Google Play Store and Apple App Store as of August 2025 to compile this research. The Top Grossing mobile apps rankings are published monthly, highlighting the top 200 apps by estimated open programmatic advertising spend. The rankings in the report are segmented by store, including the Apple App Store and Google Play Store.
How is Mobile Ad Spend calculated?
We calculate estimated programmatic ad spend through proprietary statistical models that incorporate programmatic monthly active users (MAU), the average session duration per user, an average CPM for the category of a given app, and ad density.
To learn more about the top grossing mobile apps, visit our website.
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About Pixalate
Pixalate is a global platform for privacy compliance, ad fraud prevention, and data intelligence in the digital ad supply chain. Founded in 2012, Pixalate’s platform is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is MRC-accredited for the detection and filtration of Sophisticated Invalid Traffic (SIVT).
