According to Pixalate's research, ‘ibis Paint’ ($36K) ranked at the top on Google Play Store in China; ‘Vita Mahjong’ ($41K) was No. 1 on Apple App Store in Singapore
LONDON, September 17, 2025—Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the August 2025 APAC Top Grossing Apps Reports for China, Japan, Singapore, and India. The report covers mobile apps from the Apple App Store and the Google Play Store.
The reports highlight the estimated top-grossing apps in open programmatic advertising revenue for mobile and Connected TV (CTV). In addition to the reports for China, Japan, Singapore, and India, Pixalate has also released Top Grossing Apps Reports for the UK, France, Spain, Germany, the U.S., Canada, Mexico, and Brazil.
Top Grossing Mobile and CTV Apps in August 2025 - APAC
China
- Mobile: ‘沙威玛传奇 - 中国版’ was the top grossing app ($107K in estimated open programmatic ad revenue) on the Apple App Store, and ‘ibis Paint X’ was No. 1 ($36K) on the Google Play Store
Japan
Singapore
- Mobile: ‘Vita Mahjong’ ($41K) was at the top on the Apple App Store, and ‘Toon Blast’ ($59K) led on the Google Play Store
India
Australia
- Mobile: ‘宾果消消消’ ($97K) was no. 1 on the Apple App Store, and ‘LINE：’ディズニー ツムツム’ led on the Google Play Store ($167K)
In August 2025, Pixalate's data science team analyzed over 24 billion global open programmatic impressions from over 7 million Apple App Store and Google Play Store apps. For this research, Pixalate also examined over 5,000 CTV apps and 3 billion global ad impressions across various platforms, including Apple TV, Amazon Fire TV, Roku, and Samsung Smart TV.
Download the Global Top Grossing Mobile & CTV Apps:
Mobile
CTV
About Pixalate
Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT). pixalate.com
Disclaimer
The content of this press release, and the Top Grossing Mobile and CTV Apps (the “Reports”), reflect Pixalate's opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across mobile apps in the time period studied.
