--- title: Pixalate's April 2026 Most Common Mobile App Ad Fraud Types description: Pixalate's April 2026 Most Common Mobile App Ad Fraud Types on the Google Play Store and Apple App Store image: https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20TOP%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.jpg --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [IVT](https://www.pixalate.com/blog/topic/ivt) | 2 min read # Pixalate Releases April 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (28%); ‘High Risk IP’ Most Common on Apple App Store (23%) Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate) May 18, 2026 9:00:00 AM *According to Pixalate research, ‘Device ID Stuffing’ came at second on Google Play Store for the highest fraud Share of Voice (SOV) while ‘Publisher Fraud’ was at the second spot on Apple App Store* **LONDON, May 15, 2026 --** [Pixalate](https://www.pixalate.com), an ad fraud and privacy compliance platform, today released the April 2026 Most Common Mobile Ad Fraud Types Report. The report examines the most common types of invalid traffic among mobile apps globally on the [Google Play Store](https://www.pixalate.com/pixalates-monthly-top-google-play-store-ad-fraud-types) and [Apple App Store](https://www.pixalate.com/pixalates-monthly-top-apple-app-store-ad-fraud-types). Regional insights are available for Europe, the Middle East and Africa (EMEA), Asia-Pacific (APAC), Latin America (LATAM), and North America. Pixalate’s data science team analyzed over 25 billion+ open programmatic advertising impressions on 688K+ mobile apps in April 2026. ## **Top 5 Mobile App Ad Fraud Types- Google Play Store** | **Rank** | **Region** | **Fraud Type** | **Fraud Share of Voice (SOV) - April 2026** | | --- | --- | --- | --- | | 1 | GLOBAL | High Risk Device ID | **28%** | | 2 | GLOBAL | Device ID Stuffing | **13%** | | 3 | GLOBAL | Masked IP | **12%** | | 4 | GLOBAL | High Risk IP | **10%** | | 5 | GLOBAL | Display Impression Fraud | **10%** |   ## **Top 5 Mobile App Ad Fraud Types-Apple App Store ** | **Rank** | **Region** | **Fraud Type** | **Fraud Share of Voice (SOV) - April 2026** | | --- | --- | --- | --- | | 1 | GLOBAL | High Risk IP | **23%** | | 2 | GLOBAL | Publisher Fraud | **19%** | | 3 | GLOBAL | Masked IP | **15%** | | 4 | GLOBAL | High Risk Device ID | **11%** | | 5 | GLOBAL | Display Impression Fraud | **7%** |   **Download the April 2026 IVT Types:** [![Google Play Store](https://no-cache.hubspot.com/cta/default/2364596/68fae2ad-2897-44ec-9cb0-2d47d464a1f0.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/68fae2ad-2897-44ec-9cb0-2d47d464a1f0)     [![Apple App Store](https://no-cache.hubspot.com/cta/default/2364596/0e108004-a92d-40e3-ba54-97959a5372e6.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/0e108004-a92d-40e3-ba54-97959a5372e6)   **About Pixalate** Pixalate is a global platform specializing in privacy compliance, ad fraud prevention, and digital ad supply chain data intelligence. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms, and financial analysts across the Connected TV (CTV), mobile app, and website ecosystems. Pixalate is accredited by the MRC for the detection and filtration of Sophisticated Invalid Traffic (SIVT).  [pixalate.com](https://www.pixalate.com/) **Disclaimer** *The content of this press release, and the April 2026 Most Common Mobile App Ad Fraud Types Reports (the "Reports"), **reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. **Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. **Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across in the time period studied. **Per the Media Rating Council (MRC), “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.” Where the traffic characteristics are suggestive of deliberate intent to mislead, such IVT is often referred to as “ad fraud.” Also per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes.”* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate’s Global Q1 2026 Rankings For Connected TV Virtual Multichannel Video Programming Distribution (vMVPD) Bundle IDs With Highest IVT Rates: ‘YuppTV’ No. 1 on Apple TV, ‘Sling TV’ Leads on Roku](https://www.pixalate.com/blog/pixalates-global-q1-2026-rankings-for-connected-tv-virtual-multichannel-video-programming-distribution-vmvpd-bundle-ids-with-highest-ivt-rates) [** ](https://www.pixalate.com/blog) Next Story [Pixalate’s Q1 2026 Report Finds 65% of CTV Bundle IDs Were Malformed, Unidentified, &/or Fraudulent on Apple TV, LG (74%), Samsung Smart TV (60%), Roku (17%), & Amazon Fire TV (51%) →](https://www.pixalate.com/blog/q1-2026-malformed-fraudulent-ctv-bundle-ids-risk-report) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); ‘High Risk IP’ Most Common on Apple App Store (48%)](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) Jun 9, 2026 9:00:00 AM | 2 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20CTV%20AD%20FRAUD%20TYPES%20BLOG%20COVER.jpg) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Programmatic Ad Fraud Types in CTV Apps: ‘Proxy’ Most Common on Samsung Smart TV & LG Smart TV, ‘App Spoofing’ Most Common on Amazon Fire TV & Apple TV](https://www.pixalate.com/blog/pixalates-may-2026-most-common-programmatic-ad-fraud-types-in-ctv-apps) Jun 9, 2026 9:00:00 AM | 3 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/pixalates-april-2026-most-common-mobile-app-ad-fraud-types#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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