We want to thank our clients who continue to trust us and chose Pixalate’s technologies to fight ad fraud in the omnichannel ecosystem. As we enter a new year, we remain committed to improving our products and services to combat invalid traffic, spoofing, and almost 40 other ad fraud types to keep the digital advertising ecosystem safe and effective.
We wish you an ad fraud-free and privacy-friendly next year, and we are looking forward to the working together in 2022. Thank you for your support and trust, which are vital ingredients in Pixalate's success. Have a wonderful festive season and a happy new year!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”