---
title: Best Holiday Wishes from Pixalate Team!
description: 2021 was a rewarding year for Pixalate. We hope that 2022 will be even better for all of us, and we will combat ad fraud even more effectively together.
image: https://lh4.googleusercontent.com/zQmAyZjNei19e_TAFc71KXF3Ak8ouVxoJvxBs1BJlSnuKUVIIRRpNLg67i1rRdYczIVzqaJa6eMu7Ewvb56ZjCGelSPYpqu_0-bywIaI62DaBCu8CELLE5N-nc1qlTbu8rudwOtt
---

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# Best Holiday Wishes from Pixalate Team!

 Written by [Pixalate](https://www.pixalate.com/blog/author/pixalate)

 Dec 23, 2021 11:37:44 AM

#### Best Holiday Wishes from Pixalate Team!

![](https://lh4.googleusercontent.com/zQmAyZjNei19e_TAFc71KXF3Ak8ouVxoJvxBs1BJlSnuKUVIIRRpNLg67i1rRdYczIVzqaJa6eMu7Ewvb56ZjCGelSPYpqu_0-bywIaI62DaBCu8CELLE5N-nc1qlTbu8rudwOtt)

2021 was a rewarding year for Pixalate. We announced [$18.1 million in growth funding](https://www.pixalate.com/blog/funding-announcement-2021) and extended our [EMEA expansion by opening our office in London](https://www.pixalate.com/blog/pixalate-london-office-emea-expansion). Moreover, we launched several new innovations, significantly improving our services and further reducing ad fraud across all channels, including [Supply Path Optimization (SPO)](https://www.pixalate.com/blog/supply-path-optimization-ad-fraud), [Ad Trust & Safety API Suite](https://www.pixalate.com/blog/pixalate-releases-ad-trust-safety-api-suite), [Publisher Trust Index](https://www.pixalate.com/blog/global-publisher-trust-index), and [Permissions IVT](https://www.pixalate.com/blog/permissions-ivt-media-ratings-terminal).

We also strengthened our team with all-star ad tech and trust & safety hirings, including [Allison Lefrak](https://www.pixalate.com/blog/allison-lefrak-joins-pixalate-privacy-coppa-compliance), [Amit Shetty](https://www.pixalate.com/blog/pixalate-hires-amit-shetty-vp-product-management), and [Amanda Binns](https://www.pixalate.com/blog/amanda-binns-joins-pixalate-svp-customer-success). Moreover, we shared our industry-leading research and insights through [publications in the leading industry media](https://techcrunch.com/2021/07/07/navigating-ad-fraud-and-consumer-privacy-abuse-in-programmatic-advertising/?utm_campaign=Pixalate%20Top%20100&utm_content=172288257&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2680183), [keynote speeches at industry events](https://www.pixalate.com/blog/pixalate-advertising-week-new-york), [webinars](https://www.pixalate.com/blog/webinar-recap-ctv-ad-supply-chain-trends-h1-2021-xumo), [reports](https://www.pixalate.com/reports), [Q&As](https://www.pixalate.com/blog/pubfinity-qa-desktop-inventory-quality), [interviews](https://www.pixalate.com/blog/newson-video-interview), and more. We explored numerous topics, including [reducing ad fraud](https://www.pixalate.com/blog/global-ctv-ad-supply-chain-trends-report-h1-2021), [complying with privacy regulations](https://www.pixalate.com/blog/webinar-recap-global-mobile-app-supply-chain-privacy-safety-2021), [dangerous permissions](https://www.pixalate.com/blog/mobile-app-dangerous-permissions-report-h1-2021) and [delisted apps](https://www.pixalate.com/blog/delisted-apps-report-h1-2021) in the mobile ecosystem, and [digital ad supply chain](https://www.pixalate.com/blog/global-ctv-ad-supply-chain-trends-report-h1-2021).

We want to thank our clients who continue to trust us and chose Pixalate’s technologies to fight ad fraud in the omnichannel ecosystem. As we enter a new year, we remain committed to improving our products and services to combat invalid traffic, spoofing, and almost 40 other ad fraud types to keep the digital advertising ecosystem safe and effective.

We wish you an ad fraud-free and privacy-friendly next year, and we are looking forward to the working together in 2022. Thank you for your support and trust, which are vital ingredients in Pixalate's success. Have a wonderful festive season and a happy new year!

With sincere wishes,

Pixalate Team

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# Disclaimer

 Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.

 Per the MRC, “'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC, “‘Invalid Traffic’ is defined generally as traffic that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts. Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”

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