Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the H1 2021 Mobile App ‘Dangerous Permissions’ Report containing insights about the permissions requested from mobile apps in the Google Play Store.
The report helps advertisers and consumers identify potential privacy risk factors stemming from apps available for download in the Google Play Store. Pixalate’s data science team analyzed over 3.3 million apps in the Google Play Store to identify trends relating to “Dangerous Permissions” — a term used by Google to describe permissions that “give [an] app additional access to restricted data,” many of which “access private user data, a special type of restricted data that includes potentially sensitive information.”
2.34 million Google Play Store apps have 1+ “dangerous permission”
Represents 69% of all apps in the Google Play Store
An increase from 2.27 million in H1 2020 (3% rise year-over-year)
“Dangerous permissions” on the rise
21% YoY increase in the number of apps requesting access to Record Audio from the device’s Microphone
13% YoY increase in apps requesting access to the device’s Camera
17% YoY increase in apps requesting Read Calendar access
Over 1 million apps can access precise user location (GPS coordinates)
30% of all apps in the Google Play Store
6% YoY increase
What’s included in the H1 2021 Mobile App ‘Dangerous Permissions’ Report
You can also watch our webinar on October 7, 2021, we will review this data — and other data about risk factors in the mobile in-app ecosystem — in greater detail.
The content of this report reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. It is important to also note that the mere fact that an app receives “dangerous permissions” (as defined by Google) does not necessarily mean that such app, or its publisher, is actually exploiting data. Instead, Pixalate is merely rendering an opinion that these facts may be suggestive of heightened risks to data subjects. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report facts as they pertain to apps in the Google Play Store. Android and Google Play are trademarks of Google LLC. “Android robot” by Google LLC is licensed under CC BY 3.0.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”