Binns will lead Pixalate’s global customer success teams as the company expands across North America, EMEA, and APAC
LONDON and PALO ALTO, Calif., Oct. 6, 2021 -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced it has hired Amanda Binns as Senior Vice President of Customer Success.
Binns will oversee Pixalate’s growing global customer success teams, including U.S. - West Coast, U.S. - East Coast, EMEA, and APAC. Binns is an ad tech industry star and will partner with all clients as they tackle issues spanning fraud, privacy compliance, and safety in the digital ad supply chain — including CTV and mobile in-app environments.
“I’m excited to join Pixalate during a phase of rapid growth as the company helps customers address issues that strike at the core of quality and compliance in the digital ad supply chain,” said Binns. “Pixalate has a reputation for being hyper focused on customer success, and I’m eager to build upon that strong foundation as we continue international expansion.”
Binns is ideally suited to help customers navigate the challenges associated with quality in the digital ad supply chain. She is a strong customer advocate with extensive consultative strategy experience across the digital advertising ecosystem, having served in both sales and customer success roles on the buy-side at Turn and the sell-side at PubMatic. At Pixalate, Binns will be able to tap into all of her previous experience by leading strategy and innovation for Pixalate’s global customers from both sides of the ad equation.
“Amanda’s unique combination of leadership and inside-out knowledge of the digital supply chain will be invaluable to drive success for our global clients,” said Jalal Nasir, CEO of Pixalate. “We remain committed to helping customers address individual pain points, and we’re thrilled to put Amanda at the helm of our customer success team to create an inclusive and beneficial environment for all our clients, with no exceptions.”
Tapping Binns as SVP of Customer Success is the latest in a series of milestones for Pixalate’s international expansion, including an $18.1 million round of funding and the opening of its EMEA office in London. Pixalate is intensely hiring across a number of positions worldwide in data science, customer success, engineering, sales, and more.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”