Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today announced it has hired Amit Shetty as VP of Product Management - Ad Fraud Platform.
Shetty will oversee Pixalate’s Ad Fraud Platform, including Publisher and Seller Trust Indexes, as Pixalate works to reduce risk and protect ad spend across all devices and channels, including CTV and mobile apps. Pixalate’s pre-bid Blocking is the only solution that prevents 40+ types of invalid traffic (IVT) across CTV, mobile apps, and websites coming from 8+ million apps, 80 million domains, and 300+ million CTV devices and works in tandem with our post-bid analytics tool to report across every stage of the ad process. Shetty is an established industry thought leader and will continue to promote safe and effective ways to succeed in the challenging environment of the digital advertising industry.
“Pixalate has proven their leadership and willingness to create a safe and transparent environment for advertisers across CTV and mobile apps,” said Shetty. “Backed by a plethora of essential MRC accreditations for CTV ad fraud protection, I am excited to build on this strong foundation as Pixalate experiences a phase of rapid global growth.”
Before Pixalate, Shetty could regularly be found educating the marketplace at conferences, on webinars, or in blog posts while acting as VP, Programmatic Products & Partnerships, at the IAB Tech Lab. He is the visionary behind the IAB Tech Lab’s CTV and OTT brand safety and ad fraud protection efforts, including leading the ads.txt and app-ads.txt program, overseeing the Content Taxonomy, OpenRTB, VAST, ads.cert, and more.
“As a product-driven company, we’re thrilled to find such an ideal match and add someone with Amit’s background and technological understanding to our team,” said Jalal Nasir, CEO of Pixalate. “The global fight against ad fraud has zeroed in on Connected TV devices, and Amit is a powerhouse in the CTV ad fraud-fighting game.”
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and OTT/CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”