Mark Zuckerberg announced Facebook's new name, Meta, bringing together four apps from the company's portfolio. According to the press release, the corporate structure will not change, but the company will start to report financial results "on two operating segments: Family of Apps and Reality Labs."
Report: Google takes 22-42% cut of ad spend flowing through its system
New York judge unveiled an unredacted antitrust lawsuit against Google over its alleged market domination among other accusations. "The multistate suit alleges anticompetitive ad tech policies and collusion with Facebook to rig the digital ad market," according to AdExchanger.
Apple's privacy restrictions impacts Snap, Facebook ad businesses
Snap and Facebook recognized in their quarterly reports the problem with targeting and measuring ads on Apple devices. Due to the challenges caused by Apple's privacy restrictions, both companies did not meet expected profit increases.
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Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”