This week's review of ad fraud and quality in the digital advertising space.
Pixalate last week released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through H1 2021. In recent Pixalate blogs, you can find insights about:
Mark Zuckerberg announced Facebook's new name, Meta, bringing together four apps from the company's portfolio. According to the press release, the corporate structure will not change, but the company will start to report financial results "on two operating segments: Family of Apps and Reality Labs."
New York judge unveiled an unredacted antitrust lawsuit against Google over its alleged market domination among other accusations. "The multistate suit alleges anticompetitive ad tech policies and collusion with Facebook to rig the digital ad market," according to AdExchanger.
Snap and Facebook recognized in their quarterly reports the problem with targeting and measuring ads on Apple devices. Due to the challenges caused by Apple's privacy restrictions, both companies did not meet expected profit increases.
Last week at Advertising Week New York, Pixalate revealed some of the most important CTV and mobile trends in programmatic advertising. Visit this page to watch full panels.
We also published blogs about privacy policies in Google Play Store and the best quality apps for advertisers in September 2021. You can find them here:
