This week's review of ad fraud and quality in the digital advertising space.
Pixalate H1 2021 Connected TV (CTV) Ad Supply Trends Report: Roku remained as a strong leader, Samsung's SOV soared by 197%
Pixalate last week released the H1 2021 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through H1 2021. In recent Pixalate blogs, you can find insights about:
Facebook changes its company name to Meta
Mark Zuckerberg announced Facebook's new name, Meta, bringing together four apps from the company's portfolio. According to the press release, the corporate structure will not change, but the company will start to report financial results "on two operating segments: Family of Apps and Reality Labs."
Report: Google takes 22-42% cut of ad spend flowing through its system
New York judge unveiled an unredacted antitrust lawsuit against Google over its alleged market domination among other accusations. "The multistate suit alleges anticompetitive ad tech policies and collusion with Facebook to rig the digital ad market," according to AdExchanger.
Find more details here.
Apple's privacy restrictions impacts Snap, Facebook ad businesses
Snap and Facebook recognized in their quarterly reports the problem with targeting and measuring ads on Apple devices. Due to the challenges caused by Apple's privacy restrictions, both companies did not meet expected profit increases.
Find more here
More mobile and CTV trends from Pixalate
Last week at Advertising Week New York, Pixalate revealed some of the most important CTV and mobile trends in programmatic advertising. Visit this page to watch full panels.
We also published blogs about privacy policies in Google Play Store and the best quality apps for advertisers in September 2021. You can find them here: