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Pixalate Week in Review: September 27 - October 1, 2021

Piotr Boiwka
Oct 1, 2021 12:00:00 PM

This week's review of ad fraud and quality in the digital advertising space.

Limpid Partners With Pixalate for Ad Fraud and Risk Prevention


Limpid announces business partnership with Pixalate as an additional security measure, protecting Limpid’s advertisers from fraudulent traffic schemes across channels and formats.

“APAC advertisers are under attack from ad fraud schemes across all devices, with an increased focus on emerging channels like Connected TV (CTV),” said Alvin Ling, Pixalate’s Director of Customer Success, APAC. “Pixalate holds Media Rating Council (MRC) accreditation across 20+ measurement areas, including 12 distinct Server-Side Ad Insertion (SSAI) measurement metrics, to guard against fraudsters’ favorite attacks, and we applaud Limpid for working diligently to improve quality across their platform as ad fraud risks continue to grow in the region.”

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Facebook pauses work on Instagram for kids


"Facebook Inc. announced it is pausing work on rolling out an Instagram Kids site after the social networking company came under criticism for its negative effect on children, especially on teenage girls," according to AdAge.

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FTC considers imposing new online privacy rules


"The Federal Trade Commission is considering strengthening online privacy protections, including for children, in an effort to bypass legislative logjams in Congress," informs the Wall Street Journal

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Google changes last-click attribution as the default conversion model in Google Ads 


Google will no longer use last-click attribution as the default conversion model in Ads. "The change will mean that, going forward, the default attribution method for any conversion touchpoint – a new product purchase page, app install campaign, display ad landing page – will fall into what Google calls “data-driven attribution,” its algorithmic solution that assigns credit to different impressions over time," informs AdExchanger.

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More Google Play Store apps request potentially dangerous permissions

Most common dangerous permissions H1 2021

Pixalate recently released a report about potentially dangerous permissions in apps from the Google Play Store. Along with the report, we published blogs with some insights regarding potentially the most concerning privacy issues dangerous permissions could cause:

Download Report

Want more? Register to watch our webinar on October 14, 2021, we will review this data — and other data about risk factors in the mobile in-app ecosystem — in greater detail.

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