Google Play Store app are requesting more “dangerous permissions” than ever before
Apps requesting access to the device’s Microphone increased 21% year-over-year in H1 2021
Apps requesting access to the device’s Camera increased 13% year-over-year in H1 2021
Almost all “dangerous permissions” with potentially significant privacy implications requested by apps from the Google Play Store have become more common in 2021. However, the spike of apps requesting access to the device’s Microphone (for Audio Recording) and device’s Camera are particularly noteworthy.
Record Audio: Google Play Store apps requesting access to the device’s microphone rose 21% in H1 2021
The number of apps with Record Audio permission increased the most significantly in the first half of 2021, up 21% year-over-year compared to the first half of 2020. With over 374,000 Google Play Store apps requesting access to the device’s microphone and recording audio, it is among the most common “dangerous permissions” distinguished in the Dangerous permissions report.
Camera Access: Google Play Store app requesting this permission rose 13% in H1 2021
A quarter (859,000) of all Google Play Store apps requested access to the camera in H1 2021. This number increased by 13% YoY, and the Camera Access was the fourth-highest rise among the nine “dangerous permissions” closely studied in the report. Of those nine, Camera Access was the third-most common “dangerous permission.”
You can also watch our webinar on October 7, 2021, we will review this data - and other data about risk factors in the mobile in-app ecosystem — in greater detail.
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”