Craftsman leads EMEA Google Play Store Publisher Trust Index; Candy Crush Saga shines in both EMEA mobile rankings in August 2021

Piotr Boiwka
Oct 5, 2021 12:38:16 AM

PTI mobile EMEA Google Play Store August 2021

PTI mobile EMEA Apple App Store August 2021

Craftsman: Building Craft and Candy Crush Saga top EMEA Publisher Trust Indexes for Google Play Store and Apple App Store, respectively. Additionally, Candy Crush Saga also reached the top 3 in the Google Play Store ranking in August 2021.

Leading ad quality mobile EMEA apps 

After being on the podium of EMEA Google Play Store ranking since the launch of the Publisher Trust Index in April 2021, Craftsman: Building Craft took the top position for the first time. The app performed remarkably well and earned the highest possible mark (“A”) across all measured metrics, including Invalid Traffic (IVT), Brand Safety, and Permission Score. Moreover, Craftsman indicated lower risks across all categories in Description Brand Safety.

Candy Crush Saga debuted in the top 10 of the EMEA Apple App Store Publisher Trust Index by leading the August ranking. The app’s results were extraordinary, and Candy Crush Saga scored at least 90 across all measured metrics, including 95 in Ads.Txt and 99 in Viewability Scores. In addition, in the Traffic Trends section, Candy Crush Saga posed a lower risk of potential IVT risks across all categories.

There are more quality EMEA apps for advertisers

One of them is My Talking Tom 2. Along with Candy Crush Saga, My Talking Tom 2 is the only app achieving the top 5 of both EMEA mobile Publisher Trust Indexes. My Talking Tom 2 also performed well across all measured qualitative metrics. With an estimated 33 million monthly reach, the app offers est. 1.19 billion impressions available programmatically.

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The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.

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