This week's review of ad fraud and privacy in the digital advertising space:
Sling TV and CBS News Rank as Top Roku Apps in Pixalate’s North America Publisher Trust Index; Frndly TV and Discovery+ Beat Hulu for September 2022’s Top Spots on Amazon Fire TV
Pixalate’s monthly Publisher Trust Index (PTI) report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.
Mobile App Manual Review under COPPA Rule: 'Surprise Eggs' and 'My Bakery Empire: Cake & Bake'
This post takes a look at two popular (1 million+ downloads each) mobile apps from the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).
Pixalate Trust & Safety Advisory Board: Methodology for Manual Review of CTV & Mobile Apps under COPPA
Earlier this year, Pixalate formed a Trust and Safety Advisory Board to quality check our automated COPPA Compliance methodology using a manual review process to assess whether apps are child-directed based on the factors outlined in the COPPA Rule. This blog post serves as an FAQ about the Trust and Safety Advisory Board, its manual review process, and the blog series.
MediaPost: FTC expresses 'deep concern' over Musk Twitter takeover
The U.S. Federal Trade Commission (FTC) has publicly noted their concern with the recent acquisition and takeover of Twitter by Tesla CEO Elon Musk, according to MediaPost. The agency announced it will be “tracking recent developments at Twitter with deep concern.” This warning came after the resignations of leaders of the company's privacy and security teams. Twitter already paid a hefty $150 million dollar fine to the FTC earlier this year for misleading users about what their data was being used for.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”