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Pixalate Week in Review: November 7 - 11, 2022

Nov 11, 2022 2:45:00 PM

This week's review of ad fraud and privacy in the digital advertising space:

Sling TV and CBS News Rank as Top Roku Apps in Pixalate’s North America Publisher Trust Index; Frndly TV and Discovery+ Beat Hulu for September 2022’s Top Spots on Amazon Fire TV

Publisher Trust Index_V6 (2)

Pixalate’s monthly Publisher Trust Index (PTI) report provides a perspective regarding the quality of CTV apps that support programmatic advertising with rankings broken down by region, country, category, and app store. The assessment is based on various factors including invalid traffic (IVT), popularity, ad density, and engagement scores.

See the Rankings

Mobile App Manual Review under COPPA Rule: 'Surprise Eggs' and 'My Bakery Empire: Cake & Bake'

Children’s Online Privacy Compliance Review Series_V3

Pixalate introduced its Mobile App Manual Reviews According to COPPA, a series containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. The educators manually review thousands of apps available in the Google Play & Apple App Stores using the COPPA Rule factors shown below & make those results available to the public at ratings.pixalate.com.

This post takes a look at two popular (1 million+ downloads each) mobile apps from the Google Play Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to each app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children).

Pixalate Trust & Safety Advisory Board: Methodology for Manual Review of CTV & Mobile Apps under COPPA


Earlier this year, Pixalate formed a Trust and Safety Advisory Board to quality check our automated COPPA Compliance methodology using a manual review process to assess whether apps are child-directed based on the factors outlined in the COPPA Rule. This blog post serves as an FAQ about the Trust and Safety Advisory Board, its manual review process, and the blog series.

Pixalate’s Q3 2022 Missing Privacy Policy Report for Google and Apple Mobile App Stores: Over 608k Apps at Risk of Violating App Stores’ Guidelines and Privacy Laws

Pixalate - Q3 2022 Missing Privacy Policy Report - Mobile

Pixalate released the Q3 2022 Missing Privacy Policy Report: Mobile Apps for apps available for download across the Apple App Store and Google Play Stores, examining 5.2MM+ downloadable appsWe found that 12% - over 608,000 - have no detected privacy policy, in violation of both the Apple and Google Play stores’ app privacy guidelines as well as laws that mandate publishing a privacy policy, including CalOPPA, GDPR, CCPA, and COPPA.

Download the Report

MediaPost: FTC expresses 'deep concern' over Musk Twitter takeover


The U.S. Federal Trade Commission (FTC) has publicly noted their concern with the recent acquisition and takeover of Twitter by Tesla CEO Elon Musk, according to MediaPost. The agency announced it will be “tracking recent developments at Twitter with deep concern.” This warning came after the resignations of leaders of the company's privacy and security teams. Twitter already paid a hefty $150 million dollar fine to the FTC earlier this year for misleading users about what their data was being used for.

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