Pixalate in the NYT: 'TikTok Builds Itself Into an Ads Juggernaut'

Nov 15, 2022 12:30:00 PM

November 14, 2022 — By: Kalley Huang, Isabella Simonetti and Tiffany Hsu, The New York Times

Pixalate's research was cited in a recent New York Times article, exploring TikTok's emergence as a leader in online advertising and influence.

Pixalate in the NYT: 7% of TikTok's app traffic measured as invalid

The NYT wrote:

"Other advertisers worry they are not getting what they pay for on TikTok. Concerns about sham accounts confusing companies about the success of their marketing were amplified this summer when Elon Musk, Twitter’s new owner, accused Twitter of failing to provide authentic data about the number of fake accounts. In September, 7 percent of TikTok’s app traffic was invalid, according to the ad fraud and privacy compliance software company Pixalate."

Read the whole article in The New York Times, which explores TikTok's rise into a digital advertising powerhouse.

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