This week's review of ad fraud and privacy in the digital advertising space:
CTV Ad Supply Chain Trends Report
Pixalate released the Q3 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through the third quarter of 2023. The report offers insights on open programmatic CTV ad spend trends, CTV device market share, app store trends, and invalid traffic in the open programmatic CTV ad marketplace.
CTV SSP Market Share Report
The Q3 2023 CTV Supply Side Platform (SSP) Market Share Reports for Samsung TV,Apple TV, Roku, and Amazon Fire TVevaluated programmatic advertising Sell-Side Platforms (SSPs) by their estimated market share for CTV platforms, analyzing advertising data and billions of open programmatic impressions from multiple sources. Access the reports below:
CTV Publisher Trust Indexes
The October 2023 Global CTV Publisher Trust Index (PTI) for apps across the Roku, Amazon Fire TV, Samsung, and Apple TV app stores offers advertisers a comprehensive view of the quality of CTV apps that support programmatic advertising. Download the reports for more:
Mobile Publisher Trust Index
The October 2023 Mobile Publisher Trust Index offers advertisers a comprehensive view of the quality of Mobile apps that support programmatic advertising. The report includes rankings by geographic region, country, app category, and app store, and you can download it here:
A new report has uncovered that data brokers are selling large amounts of highly sensitive data on American military service members. These brokers collect detailed personal information on individuals and often sell it to marketers. Recently, California enacted a law allowing consumers to prevent data brokers from gathering and selling their information.
Highly sensitive data on American military service members is being sold by data brokers.
The data sets all contained individually identified data attached to veterans’ and service members’ names for a cost ranging from 12 cents to 32 cents per record.
Some data brokers required no identity verification at all.
The industry is largely unregulated and controversial.
Next week, Team Pixalate will be attending the IAPP Conference on the 15th & 16th of November. Visit our IAPP 2023 event pageto set up a meeting and learn how Pixalate's innovative solutions can help you combat ad fraud, ensure data privacy compliance, and maximize your advertising ROI.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”