--- title: "Pixalate's COPPA Manual Reviews: ‘123 Learning Games for Kids 2+'" description: Pixalate's Trust and Safety Advisory Board manually reviewed the mobile app '123 Learning Games for Kids 2+' from the Google Play and Apple App Store using the 10 child-directed factors in the COPPA Rule. image: https://www.pixalate.com/hubfs/COPPA%20Manual%20Review%20Series%20123%20learning%20games%20for%20kids%202+.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Mobile](https://www.pixalate.com/blog/topic/mobile) | [Mobile Apps](https://www.pixalate.com/blog/topic/mobile-apps) | [Privacy](https://www.pixalate.com/blog/topic/privacy) | [coppa](https://www.pixalate.com/blog/topic/coppa) | 5 min read # Pixalate's COPPA Manual Reviews: ‘123 Learning Games for Kids 2+' Written by [Crystal Pearson](https://www.pixalate.com/blog/author/crystal-pearson) Nov 8, 2023 1:30:00 PM Welcome to [Pixalate’s CTV & Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq), a series containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. The educators manually review thousands of mobile apps available in the Google Play & Apple App Stores as well as connected TV (CTV) apps from the Roku Channel Store and Amazon Fire TV App Store using the COPPA Rule factors shown below & make those results available to the public at [ratings.pixalate.com](https://ratings.pixalate.com/). This post takes a look at a popular mobile app (1 million+ downloads) from the Google Play Store and Apple App Store. Our reviewer discusses how the subjective factors set forth in the COPPA Rule apply to the app and factor into the reviewer's determination as to whether the app is child-directed or general audience (i.e., it is not targeting children). ## **Manually reviewed in this post** - [Numbers - 123 games for kids](https://ratings.pixalate.com/insight/apps/com.bimiboo.numbers/GLOBAL/android/GLOBAL) (Google) - [123 learning games for kids 2+](https://ratings.pixalate.com/insight/apps/1395266718/GLOBAL/ios/GLOBAL) (Apple) * * ### The 10 COPPA Rule factors The teacher will indicate the factors they relied upon in their assessment using the 10 factors shown below that reflect the 10 child-directed factors in the [COPPA Rule](https://www.ftc.gov/legal-library/browse/rules/childrens-online-privacy-protection-rule-coppa). *![](https://lh3.googleusercontent.com/30aNBVdKJcGRgal4gjbUy-oFUo-yJbGN9Voi59WjNO3ryRkv1RlTw3wMt4x8saP9c89PJbXjJfEH0E7Y9WmkmWc2vrJchbnFykl7ImkrRDBd4LXx5jEnpb27LcB76ZDCjOMJNmNSf03cMqfuqWF56XOwN4Mkc_yKXukaXRg7TNE3gwj_IZQIj5yp1gcf9w)* ### **Reviewed by: Crystal Pearson** ## **![Crystal Pearson](https://www.pixalate.com/hs-fs/hubfs/Crystal%20Pearson.png?width=781&height=439&name=Crystal%20Pearson.png)** ## **Manual Review: 123 Learning Games for Kids 2+** ### Likely audience after manual review ### ![](https://lh7-us.googleusercontent.com/PQBL83-MRMuMz4aErYeaLWdp_X1OPgz9VB134BsKhnRRejvb4esVO1taHwEwgx6JRYwqEKgSAFPhKuf_fBaVObqoP1PZScxqLH-mEo_fUiuzCYrTO5uBz73Vp4JmOmUB_WWgEutZ72IVLJDk7zAA89w)![](https://lh5.googleusercontent.com/QwfLBhZTw5VlLAdH5DRk2KWzHTpEO9hfyrF1t1CyercUsMD_QQUTC1txKExGv2xjqX4wberlFInpuQKn5wLCbdhllJYTUSkWwnipMhzDfNQMv8OC75GQTH-eRwRaGda6jOfA6kfNO1EYZq_771xjyg) - **Google Developer: **[Bimi Boo Kids Learning Games for Toddlers FZ-LLC](https://ratings.pixalate.com/discovery/apps/list/android/all/GLOBAL?developerName=Bimi%20Boo%20Kids%20Learning%20Games%20for%20Toddlers%20FZ-LLC) - **Apple Developer: **[Bimi Boo Kids Learning Games for Toddlers FZ LLC](https://ratings.pixalate.com/discovery/apps/list/ios/all/GLOBAL?developerName=Bimi%20Boo%20Kids%20Learning%20Games%20for%20Toddlers%20FZ%20LLC) - ******Google Bundle ID:****** com.bimiboo.numbers - ******Apple Bundle ID:****** 1395266718 - [Privacy Policy](https://bimiboo.net/privacy-policy/) - ****Crystal’s Take:**** *123 learning games for kids 2+ is an educational collection of short learning activities that involves numbers up to 20.* ### COPPA factors used to determine audience ![](https://lh7-us.googleusercontent.com/HOON9eNzr6I261RfF88ETBwHe-_9R-oK5umXnUXgyy04hpNdY0SGNu0K1xBHj_0Z2RSDaLRm0FmOPMcgHfbyR-0O9Gi1XcwzDWgvH52zhwdzch452e2zqzVr3QeWerhvCVF5DXOtYCVSD2k4x1h6Bjo) and ![](https://lh7-us.googleusercontent.com/YSnl0a4Us_nqyMPUIabLFLaM12Ntr6eiOVoUoUIqYcBbywwwjAftZHsjO5Wb6WWt3lEposRkLC-4-ofNWFL7DcLVbaHrO4rxEfTvNO51OkNHznxg6Awx-IYfklJRZsKptAE5T7XFbzYd-kv-EhHlZ2U) and ![](https://lh7-us.googleusercontent.com/tW16e1yPECix1yGaVTrn128nzAuHUgDs025SAJFuOJlg-3o6kDw-w7MU71i3khn8PWtiENaCZ30eCLneDYcBKgsqQmTT4AbZ2fV4pTDcG-n4NxRxpa7dcEKZVqB1o_LBUOUauvVGURjg1q840cTvFGY) and ![](https://lh7-us.googleusercontent.com/oho7g52pY9nW7NPSeophfZa1gHY7mXW_n6l8RuScvoF1v3FgPNisxxQtrCphwt0_HtEAIhfAhpNtCGvizTnDiHpgK8DdKFyrUFLVxXO7leaxMDUUSUmRAI70xcieYh_KzO-TEQJMn5e_rEFc6K66KWU) 123 Learning Games for kids 2+ is an educational game intended for preschoolers to learn numbers 1 to 20 while playing engaging mini-games. It has a wonderful educational interface that is easy to use without any special skills needed where children can develop essential skills like coordination and memory. The gameplay teaches kids how to identify numbers, write, pronounce, and count them. The visual content and animation have vibrant graphics shown in a child-friendly format where kids can easily trace, count, and add numbers. The music and sounds include narration with interactive number sounds with fun background music that will get a child excited to learn. The subject matter in the About Game section has information that is directed to children such as, “allows boys and girls to learn numbers.” ![](https://lh7-us.googleusercontent.com/WFFjgKQ-F6Qn10DqPecQ-xIqK4AD3ysOuk9yWWerLk1ZdLGJrzwcxqWGbEWRNUzw8cqfzljQA8VzmQsLr00ZrwYmHVASF8_o90lmuOfmwcqWaw4u97ZlaqB-rVJY2DBmnq6fapecntvbJIZpBWknQMk) The app is rated E for Everyone in the Google Play store and rated 4+ in the iOS store. There is no age gate. The app does require parental in-app purchases in order to move past the number 4 in the learning series to continue playing.  Privacy: The developer’s [privacy policy](https://bimiboo.net/privacy-policy/) states, ”designed for the use by children..limited collection of personal data from children.” **Screenshots of 123 Learning Games for Kids 2+** ****![](https://lh7-us.googleusercontent.com/C48RlLrEqB2DG6b2WCaUffaBRDyquhnDZw8j8DqXxkfBJmCpBryY763RVC09XIBg1GZ4iS-ZNWomQAMD7NjqKZ0ef3A4bvJObKOL7HZCuthlCXxcokTIAiqnBGu6dEa3BDySepdbO2aqNgS5uiqh0JE)**** ****![](https://lh7-us.googleusercontent.com/A3UXMqK2sty64iyTGUz8iTWK_ULkkDTSnEACUe0vqNn3vcOUn-LvR5y3UT93UOP9Pq8BZFRgiPSXQ0IEXFkgEr5AHo8Ninvac_43bMA-wqo_ifDJGJ68zzNRydkt9w_lAjd9pNc8cY8UAqeFlwNyYCQ)**** ### **![](https://lh7-us.googleusercontent.com/08m_JjmU6IzX4KU4KGcyZMh4zuoDdeJdSsEPO3MD431tLVjYHia9rpP0C5tyryjkcEo7e2UrRdmO3Y78sxHoWg74q3aMsiQxw6TM2CGn2Nt4sGqXblh3WadibBkPGRFj0Iy16CcjqFI5PAvWq9wM0ms)** ### About Pixalate’s Trust & Safety Advisory Board Pixalate’s Trust and Safety Advisory Board was created to bring in individuals with experience using child-directed apps in the classroom to review and assess which apps are child-directed. This manual review process serves to quality check Pixalate’s automated review process. [See our full methodology](https://www.pixalate.com/coppa-compliance-tools-methodology) for more information. Disclaimer *This blog post published by Pixalate is available for informational purposes only and is not considered legal advice. By viewing this blog post, the reader understands and agrees that there is no attorney-client relationship between the reader and the blog publisher. The blog should not be used as a substitute for legal advice from a licensed professional attorney in the applicable jurisdiction(s), and readers are urged to consult their own legal counsel on any specific legal questions concerning any specific situation. The content of this blog post reflects Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. Pixalate's opinions are just that, opinions, which means that they are neither facts nor guarantees; and this blog post is not intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings pertaining to mobile and Connected TV (CTV) apps.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Mobile App Manual Review under COPPA Rule: ‘Tiny Roads - Vehicle Puzzles'](https://www.pixalate.com/blog/app-review-series-tiny-roads-vehicle-puzzles) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q3 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report: Roku captures 51% CTV device market share – most in 3 years →](https://www.pixalate.com/blog/q3-2023-global-ctv-ad-supply-chain-trends-report) ## You May Also Like These Stories on Mobile [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/OpenEPG%20landing%20page%20hero%20image.png) ](https://www.pixalate.com/blog/pixalate-launches-openepg-1.0-analytics-to-bring-linear-tv-grade-measurement-verification-to-open-programmatic-ctv) [Mobile](https://www.pixalate.com/blog/topic/mobile) ### [Pixalate Launches OpenEPG™ 1.0 Analytics to Bring Linear TV-Grade Measurement & Verification to Open Programmatic CTV; 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