1,773 apps were rated 1,000+ times prior to delisting
392 apps were rated at least 10,000 times prior to delisting
15 out of 20 most popular apps prior to delisting did not provide information about Country of Registry
In the first half of 2021, Apple delisted over 224,000 apps from the App Store. Prior to delisting, the apps had almost 22 million combined user ratings. This blog will present the most popular apps delisted from the Apple App Store in the H1 2021, along with insights about their characteristics.
Apple does not share data about the number of downloads of apps from the App Store. However, Pixalate used the number of user ratings as a proxy for popularity. From all Apple apps delisted in the first half of 2021:
700 had at least 5,000 user ratings
24 had at least 100,000 user ratings
7 had at least 250,000 user ratings
Interestingly, only Quik by GoPro provided information about the country of Registry from the seven most popular apps prior to delisting. The other six, including the most popular YOLO: Anonymous Q&A, Arctic Remote, and EluGuy Curtain, did not inform about the country of origin.
Moverover, Quik was also one of the most popular apps delisted from the Google Play Store in H1 2021. It is worth noting that the reasons for being delisted from one of the app stores could be both nefarious (e.g., privacy breaches) and benign (e.g., developer’s decision).
The content of this blog, and the Publisher Trust Indexes (collectively, the “Indexes”), reflect Pixalate’s opinions with respect to factors that Pixalate believes may be useful to the digital media industry. The Indexes examine programmatic advertising activity on mobile apps and Connected TV (CTV) apps (collectively, the “apps”). As cited in the Indexes and referenced in the Indexes’ key findings reproduced herein, the ratings and rankings in the Indexes are based on a number of metrics (e.g., “Brand Safety”) and Pixalate’s opinions regarding the relative performance of each app publisher with respect to the metrics. The data is derived from buy-side, predominantly open auction, programmatic advertising transactions, as measured by Pixalate. The Indexes examine global advertising activity across North America, EMEA, APAC, and LATAM, respectively, as well as programmatic advertising activity within discrete app categories. Any insights shared are grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources in the Indexes and herein should not be construed as endorsements. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Indexes are intended to impugn the standing or reputation of any person, entity or app.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”