Join Pixalate for a webinar onThursday, October 14, 2021, at 1 pm ET (5 pm UTC), as we take a deep look at the latest trends in the mobile in-app ecosystem relating to risk factors around consumer privacy, app safety, and compliance.
Pixalate's data science team analyzed over 5 million mobile apps in H1 2021 across the Google Play Store and Apple App Store — as well as the 800,000 apps that were delisted from both of the app stores — to compile the research.
Pixalate's Tyler Loechner, Director of Marketing, will present the data.
What you'll learn
Most popular delisted apps from Google and Apple app stores
The rise of "Dangerous permissions" in the Google Play Store
Lack of privacy policies: How big is the problem?
Foreign-registered app trends
Register today to learn more about the risk factors in the mobile app ecosystem.
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”