Discover the latest in programmatic research in Pixalate's monthly recap.
What's included in the May 2025 recap:
Our latest release:
Top releases from earlier in the month:
Recent announcements:
Click Fraud Benchmarks - Q1 2025
Analyzing global click fraud trends. Pixalate's Q1 2025 Click Fraud Benchmarks Reports explore the various types of click-related invalid traffic (IVT), with a focus on open programmatic ad traffic across mobile app, mobile web, and desktop web traffic.
These reports provide a variety of insights, such as the most common types of click-based IVT, associated ad unit sizes, and app store categories with the highest click IVT rates.
Download the latest reports here:
CTV Ad Supply Chain Trends - Q1 2025
$5B in estimated global open programmatic CTV ad spend in Q1 2025. Pixalate's Q1 2025 CTV Ad Supply Chain Trends Reports analyze programmatic advertising activity across 100K+ CTV apps and 7B+ global open programmatic ad transactions in Q1 2025. In particular, they focus on trends in the US, UK, Canada, Mexico, and globally.
These reports provide a variety of insights, including global ad spend, ad fraud, the largest SSPs across CTV traffic, the top grossing CTV apps by open programmatic ad revenue, the top CTV Bundle IDs by volume of non-IVT open programmatic ad impressions, the top CTV devices by Share of Voice (%), and more.
Download the global and country-level reports here:
SSP Market Share Rankings - Q1 2025
Discover the top ranked Supply-Side Platforms globally. Pixalate’s SSP Market Share Rankings evaluate programmatic Sell-Side Platforms (SSPs) based on their estimated market share for ads delivered on a given platform across web, mobile, and Connected TV (CTV) traffic.
This quarter, our team analyzed data gathered from billions of programmatic transactions to provide an overview of the digital advertising environment across 15 global markets.
Download the latest reports here:
State Of Children’s Privacy On Mobile Apps Report - Q1 2025
The State Of Children’s Privacy On Mobile Apps Report is part of Pixalate's COPPA Violation Risks in Mobile Apps series. This report highlights app developers on the Google Play Store and Apple App Store that are at risk of violating the Children’s Online Privacy Protection Act (COPPA) for gathering children’s personal information through likely child-directed apps without a compliant privacy policy, as assessed by Pixalate.
Key Findings:
- Compliance Issues: 17% (286) of the identified advertising enabled and likely child-directed mobile apps were likely non-compliant with COPPA
- 17 mobile apps did not have a detectable privacy policy
- Missing Disclosures: 79% (225) of the identified mobile apps with ads lacked a Children's Privacy disclosure – a requirement under the COPPA Rule
According to Pixalate’s analysis, 100% of these likely child-directed and advertising enabled apps shared US consumers’ personal information with advertisers via the advertising bid stream.
Download the report for free today for a complete breakdown of all our findings, and you will also get free access to the list of C286 U.S.-Registered and Advertising Enabled Apps That Likely violate COPPA.
You can download the report here:
Delisted Mobile Apps Report - April 2025
106k apps were delisted from the Apple App Store and Google Play Store. To track monthly delisting trends in April 2025, our team analyzed 7.7M+ apps across both app stores. These reports include delisting trends among apps with detected app-ads.txt files, regional and country-specific insights, and more.
Download the April 2025 reports here:
Publisher Trust Indexes - April 2025
Explore which publishers delivered the most trustworthy inventory in April 2025. Pixalate’s Publisher Trust Indexes (PTIs) rank the top web domains, mobile apps, and CTV apps for open programmatic advertising quality.
The rankings are powered by Pixalate’s proprietary technology and methodology, which evaluate factors such as publisher popularity, invalid traffic (IVT), brand safety, ads.txt and app-ads.txt compliance, Made-for-Advertising (MFA) status, ad density, viewability, and more. The April 2025 Indexes are based on 34B+ global open programmatic impressions across 14M+ domains and apps.
Download the latest reports here:
Top 100 Mobile App Bundle IDs
We also revealed the most popular mobile app Bundle IDs in April 2025. We analyzed the most popular Bundle IDs for open programmatic advertising across iOS and Android apps available to download on the Apple App Store and Google Play Store. In particular, we looked at the top Bundle IDs across 13 countries.
You can download the rankings here:
Top Grossing Mobile & CTV Apps - April 2025
These apps earned the most revenue via open programmatic advertising. We also revealed the top-grossing CTV and mobile apps across 16 countries.
The rankings are based on an analysis of 25B+ impressions from 6M+ apps. Estimated programmatic ad spend was calculated using proprietary statistical models that factor in monthly active users (MAU), average session duration per user, average category CPM, and ad density.
You can download the rankings here:
Programmatic Ad Viewability Trends - Q1 2025
How viewable are programmatic ads globally? Pixalate’s reports on programmatic ad viewability analyze the percentage of ads deemed 'viewable' across mobile and desktop web, mobile apps, and connected TV (CTV) in the open programmatic ecosystem.
Download the latest reports here:
Recent Announcements
PARTNERSHIP: Pixalate and Pangle – Ad Network of TikTok for Business Announce Global Partnership to Strengthen Ad Fraud Prevention and Brand Safety Protections
We're excited to announce our continued partnership with Pangle, Ad Network of TikTok for Business. With Pixalate’s pre-bid fraud prevention solution, Pangle can assess traffic quality, verify traffic sources, and proactively filter out invalid traffic (IVT, including ad fraud). Pixalate’s Fraud Monitoring Platform also tracks ad placements, clicks, ad fraud, and supply chain risk, enabling advertisers to optimize campaign strategies and improve campaign performance.
Read the full release here:
