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CTV Ad Supply Chain Trends Report

Pixalate's Q4 2023 Global CTV Ad Supply Chain Trends Report contains a comprehensive analysis of the state of open programmatic CTV advertising from October through December 2023.

Key Findings

  • $6.5 billion in estimated global open programmatic CTV ad spend in Q4 2023
  • Invalid traffic (IVT) rate reaches 17% in global open programmatic CTV in Q4 2023
  • Android OS gained 154% YoY global market share, closing Q4 with a 24% total market share; Roku still holds the largest OS share at 49%
  • APAC saw a 42% increase in YoY ad spend, while LATAM saw 71% YoY growth. 
Download the full report for more. (You will also get access to previous reports)

In case you missed it, find out more in the press release

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