This week's review of ad fraud and privacy in the digital advertising space:
Pixalate’s released the January 2023 CTV Bundle ID Report. In this report, Pixalate lists the top 200 Bundle IDs seen in open programmatic traffic globally in January 2023 across Amazon Fire TV and Roku app stores. Find out more in this blog and download the report for free today.
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we highlight the percentage increases and decreases of abandoned apps found across the Google Play and Apple App stores in 2022.
In this additional blog taken from Pixalate's Q4 2022 Abandoned Mobile Apps Report, we examine the number of “super-abandoned” apps found across the Google Play and Apple App stores.
Pixalate’s recent Q4 2022 Delisted Mobile Apps Report provides an in-depth analysis of delisted apps across the Google and Apple app stores. An app can be“Delisted” for a number of reasons from the benign like the developer's decision to withdraw the app to the more serious, like breaches of app store policies. This week, we present the percentages of active apps that were delisted across the Google and Apple App Stores in 2022.
In this additional blog taken from Pixalate's Q4 2022 Delisted Mobile Apps Report, look at the overall combined figures of delisted mobile apps across the Google Play and Apple App stores in 2022.
Pixalate continued its Mobile App Manual Reviews According to COPPA series, containing the detailed factors the Trust & Safety Advisory Board educators used to assess an app’s child-directedness. This week we reviewed 'Hogwarts Mystery' from the Apple and Google App Stores. You can read the full review here.
This week we also reviewed 'Sonic Dash 2 - Sonic Boom' from the Apple and Google App Stores. Read the full review here.
We also reviewed 'Go Fish!' from the Apple and Google App Stores this week. Read the full review here.
Last up from our app reviews this week, we reviewed 'My Town Hospital - Doctor game' from the Amazon Fire TV and Roku Channel Stores. Read the full review here.
CNN Business covered an important announcement by TikTok this week in their article titled "TikTok to set one-hour daily screen time limit by default for users under 18."
CNN Business said:
“TikTok announced Wednesday that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, in one of the most aggressive moves yet by a social media company to prevent teens from endlessly scrolling...
...The move comes after TikTok and other social media platforms have faced years of scrutiny over their impact on young users, including their potential to lead teens down harmful rabbit holes."
Pixalate attended the MWC Conference at Fira Gran Via in Barcelona this week. Our team members conducted meetings and answered questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you missed us at the event but would like to learn more about Pixalate, visit our 'Lunch and Learn with Pixalate' page to learn about our next event!
