This week's review of ad fraud and privacy in the digital advertising space:
Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku and Amazon Fire TV in January 2023
Pixalate’s released the January 2023 CTV Bundle ID Report. In this report, Pixalate lists the top 200 Bundle IDs seen in open programmatic traffic globally in January 2023 across Amazon Fire TV and Roku app stores. Find out more in this blog and download the report for free today.
9% Increase in Abandoned Apps on the Google Play Store in Q4 vs. Q3 2022
Pixalate’s recent Q4 2022 Abandoned Mobile Apps Report provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. This week, we highlight the percentage increases and decreases of abandoned apps found across the Google Play and Apple App stores in 2022.
348K+ “Super-Abandoned” apps found across the Google and Apple App Stores
Report Finds 8% of All Active Apps in the Apple App Store Were Delisted in Q4 2022
Pixalate’s recent Q4 2022 Delisted Mobile Apps Report provides an in-depth analysis of delisted apps across the Google and Apple app stores. An app can be“Delisted” for a number of reasons from the benign like the developer's decision to withdraw the app to the more serious, like breaches of app store policies. This week, we present the percentages of active apps that were delisted across the Google and Apple App Stores in 2022.
Report Finds 1.4MM+ ‘Delisted’ Mobile Apps Across Google, Apple in 2022
Mobile App Manual Review under COPPA Rule: 'Sonic Dash 2 - Sonic Boom'
This week we also reviewed 'Sonic Dash 2 - Sonic Boom' from the Apple and Google App Stores. Read the full review here.
Mobile App Manual Review under COPPA Rule: 'Go Fish!'
We also reviewed 'Go Fish!' from the Apple and Google App Stores this week. Read the full review here.
Mobile App Manual Review under COPPA Rule: ‘My Town Hospital - Doctor Game'
Last up from our app reviews this week, we reviewed 'My Town Hospital - Doctor game' from the Amazon Fire TV and Roku Channel Stores. Read the full review here.
CNN Business covered an important announcement by TikTok this week in their article titled "TikTok to set one-hour daily screen time limit by default for users under 18."
CNN Business said:
“TikTok announced Wednesday that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, in one of the most aggressive moves yet by a social media company to prevent teens from endlessly scrolling...
...The move comes after TikTok and other social media platforms have faced years of scrutiny over their impact on young users, including their potential to lead teens down harmful rabbit holes."
Pixalate at MWC Barcelona:
Pixalate attended the MWC Conference at Fira Gran Via in Barcelona this week. Our team members conducted meetings and answered questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you missed us at the event but would like to learn more about Pixalate, visit our 'Lunch and Learn with Pixalate' page to learn about our next event!
Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. Any proprietary data shared is grounded in Pixalate’s proprietary technology and analytics, which Pixalate is continuously evaluating and updating. Any references to outside sources should not be construed as endorsements. Pixalate’s opinions are just that - opinion, not facts or guarantees.
Per the MRC,
“'Fraud' is not intended to represent fraud as defined in various laws, statutes and ordinances or as conventionally used in U.S. Court or other
legal proceedings, but rather a custom definition strictly for advertising measurement purposes. Also per the MRC,
“‘Invalid Traffic’ is defined generally as traffic
that does not meet certain ad serving quality or completeness criteria, or otherwise does not represent legitimate ad traffic that should be included in measurement counts.
Among the reasons why ad traffic may be deemed invalid is it is a result of non-human traffic (spiders, bots, etc.), or activity designed to produce fraudulent traffic.”