--- title: "Pixalate Week in Review: February 27 - March 3, 2023" description: Pixalate reviews this week's news in the programmatic ad fraud space. Find the most critical ad tech and privacy news from February 27 - March 3, 2023. image: https://www.pixalate.com/hubfs/Danny%20-%20Blog%20Graphics-1.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) | 4 min read # Pixalate Week in Review: February 27 - March 3, 2023 Written by [Liz Margolis](https://www.pixalate.com/blog/author/liz-margolis) Mar 3, 2023 5:00:00 PM This week's review of ad fraud and privacy in the digital advertising space: ## Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku and Amazon Fire TV in January 2023 **![top 100 bundle IDs January 2023](https://www.pixalate.com/hs-fs/hubfs/top%20100%20bundle%20IDs%20January%202023.png?width=782&height=440&name=top%20100%20bundle%20IDs%20January%202023.png)** Pixalate’s released the [January 2023 CTV Bundle ID Report](https://www.pixalate.com/january-2023-ctv-bundle-id-report). In this report, Pixalate lists the top 200 Bundle IDs seen in open programmatic traffic globally in January 2023 across Amazon Fire TV and Roku app stores. Find out more in [this blog ](https://www.pixalate.com/blog/january-2023-ctv-bundle-id-report)and download the report for free today. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/1952aa8f-5ff5-4ab1-a766-3583387f417e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1952aa8f-5ff5-4ab1-a766-3583387f417e) ## 9% Increase in Abandoned Apps on the Google Play Store in Q4 vs. Q3 2022 **![](https://www.pixalate.com/hubfs/image-png-Mar-03-2023-02-17-20-6763-PM.png)** Pixalate’s recent [Q4 2022 Abandoned Mobile Apps Report](https://www.pixalate.com/q4-2022-abandoned-apps-report-mobile) provides an in-depth analysis of abandoned apps across the Google and Apple app stores. “Abandoned” means the app has not received an update in over two years. [This week](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-9-increase-in-abandoned-apps-on-the-google-play-store-in-q4-vs-q3-2022), we highlight the percentage increases and decreases of abandoned apps found across the Google Play and Apple App stores in 2022. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37) ## 348K+ “Super-Abandoned” apps found across the Google and Apple App Stores ![](https://www.pixalate.com/hubfs/image-png-Mar-03-2023-02-19-02-5805-PM.png) In this [additional blog](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-pixalate-examines-the-number-of-super-abandoned-apps-found-across-the-google-play-and-apple-app-stores) taken from Pixalate's [Q4 2022 Abandoned Mobile Apps Report](https://www.pixalate.com/q4-2022-abandoned-apps-report-mobile), we examine the number of “super-abandoned” apps found across the Google Play and Apple App stores. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/71ca0378-dd3d-4d96-aa8a-2de24aa6fa37) ## Report Finds 8% of All Active Apps in the Apple App Store Were Delisted in Q4 2022 **![](https://www.pixalate.com/hubfs/image-png-Mar-03-2023-02-53-32-1868-PM.png)** Pixalate’s recent [Q4 2022 Delisted Mobile Apps Report](https://www.pixalate.com/q4-2022-delisted-mobile-apps-report) provides an in-depth analysis of delisted apps across the Google and Apple app stores. An app can be“Delisted” for a number of reasons from the benign like the developer's decision to withdraw the app to the more serious, like breaches of app store policies. [This week](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-finds-8-of-all-active-apps-in-the-apple-app-store-were-delisted-in-q4-2022), we present the percentages of active apps that were delisted across the Google and Apple App Stores in 2022. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/dd7e8580-4321-4e00-ab02-eb751b9540be.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd7e8580-4321-4e00-ab02-eb751b9540be) ## Report Finds 1.4MM+ ‘Delisted’ Mobile Apps Across Google, Apple in 2022 ![](https://www.pixalate.com/hubfs/image-png-Mar-03-2023-02-54-08-3002-PM.png) In this [additional blog](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-finds-1.4mm-delisted-mobile-apps-across-google-apple-in-2022) taken from Pixalate's [Q4 2022 Delisted Mobile Apps Report](https://www.pixalate.com/q4-2022-delisted-mobile-apps-report), look at the overall combined figures of delisted mobile apps across the Google Play and Apple App stores in 2022. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/dd7e8580-4321-4e00-ab02-eb751b9540be.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/dd7e8580-4321-4e00-ab02-eb751b9540be) ## Mobile App Manual Review under COPPA Rule: ‘Hogwarts Mystery' ![Children’s Online Privacy Compliance Review Series - Harry Potter Hogwarts Mystery](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Harry%20Potter%20Hogwarts%20Mystery.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Harry%20Potter%20Hogwarts%20Mystery.png) Pixalate continued its [Mobile App Manual Reviews According to COPPA](https://www.pixalate.com/blog/coppa-manual-review-series-faq) series, containing the detailed factors the [Trust & Safety Advisory Board](https://www.pixalate.com/trust-and-safety-advisory-board) educators used to assess an app’s child-directedness. This week we reviewed 'Hogwarts Mystery' from the Apple and Google App Stores. You can read the full review [here](https://www.pixalate.com/blog/app-review-series-hogwarts-mystery). ## Mobile App Manual Review under COPPA Rule: 'Sonic Dash 2 - Sonic Boom' ![Children’s Online Privacy Compliance Review Series - Sonic Dash 2 Sonic Boom](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Sonic%20Dash%202%20Sonic%20Boom.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Sonic%20Dash%202%20Sonic%20Boom.png) This week we also reviewed 'Sonic Dash 2 - Sonic Boom' from the Apple and Google App Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-sonic-dash-2-sonic-boom). ## Mobile App Manual Review under COPPA Rule: 'Go Fish!' ![Children’s Online Privacy Compliance Review Series - Go Fish!](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Go%20Fish!.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20Compliance%20Review%20Series%20-%20Go%20Fish!.png) We also reviewed 'Go Fish!' from the Apple and Google App Stores this week. Read the full review [here](https://www.pixalate.com/blog/app-review-series-go-fish). ## Mobile App Manual Review under COPPA Rule: ‘My Town Hospital - Doctor Game' ![Children’s Online Privacy COPPA Manual Review Series My Town Hospital Doctor game](https://www.pixalate.com/hs-fs/hubfs/Children%E2%80%99s%20Online%20Privacy%20COPPA%20Manual%20Review%20Series%20My%20Town%20Hospital%20Doctor%20game.png?width=781&height=439&name=Children%E2%80%99s%20Online%20Privacy%20COPPA%20Manual%20Review%20Series%20My%20Town%20Hospital%20Doctor%20game.png) Last up from our app reviews this week, we reviewed 'My Town Hospital - Doctor game' from the Amazon Fire TV and Roku Channel Stores. Read the full review [here](https://www.pixalate.com/blog/app-review-series-my-town-hospital-doctor-game). ## *Industry news:* ![CNN Business](https://www.pixalate.com/hs-fs/hubfs/image-png-Mar-03-2023-03-20-38-1891-PM.png?width=668&height=189&name=image-png-Mar-03-2023-03-20-38-1891-PM.png) [CNN Business](https://edition.cnn.com/2023/03/01/tech/tiktok-teen-screen-time-limit/index.html?utm_source=artifact) covered an important announcement by TikTok this week in their article titled "TikTok to set one-hour daily screen time limit by default for users under 18." CNN Business said: “TikTok announced Wednesday that every user under 18 will soon have their accounts default to a one-hour daily screen time limit, in one of the most aggressive moves yet by a social media company to prevent teens from endlessly scrolling... ...The move comes after TikTok and other social media platforms have faced years of scrutiny over their impact on young users, including their potential to lead teens down harmful rabbit holes." ## *Pixalate at MWC Barcelona:* ![image-png-Mar-03-2023-03-29-29-7344-PM](https://www.pixalate.com/hs-fs/hubfs/image-png-Mar-03-2023-03-29-29-7344-PM.png?width=3995&height=1390&name=image-png-Mar-03-2023-03-29-29-7344-PM.png) Pixalate attended the [MWC Conference](https://www.mwcbarcelona.com/) at Fira Gran Via in Barcelona this week. Our team members conducted meetings and answered questions about Pixalate’s platform offerings in ad fraud protection and privacy compliance for both Connected TV (CTV) and mobile. If you missed us at the event but would like to learn more about Pixalate, visit our 'Lunch and Learn with Pixalate' page to learn about our next event! [![London Lunch and Learn](https://no-cache.hubspot.com/cta/default/2364596/1a4b0968-547c-49c9-8bb2-26ba2b006133.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1a4b0968-547c-49c9-8bb2-26ba2b006133) ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate at 2023 Mobile World Congress in Barcelona](https://www.pixalate.com/blog/pixalate-at-2023-mobile-world-congress-in-barcelona) [** ](https://www.pixalate.com/blog) Next Story [Pixalate Releases Q4 2022 Seller Trust Indexes and SSP Market Share Rankings: FreeWheel Tops Rankings For Roku, Samsung CTV App Stores →](https://www.pixalate.com/blog/sti-q4-2022-ctv-mobile) ## You May Also Like These Stories on Weekly Recaps [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-20-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 16 - June 20, 2025](https://www.pixalate.com/blog/june-20-2025) Jun 20, 2025 11:09:13 AM | 3 min read [![](https://www.pixalate.com/hubfs/pixalate-week-review-june-13.png) ](https://www.pixalate.com/blog/june-13-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 9 - June 13, 2025](https://www.pixalate.com/blog/june-13-2025) Jun 13, 2025 11:39:50 AM | 3 min read [![](https://www.pixalate.com/hubfs/June-6-Pixalate-Recap.png) ](https://www.pixalate.com/blog/june-6-2025) [Weekly Recaps](https://www.pixalate.com/blog/topic/weekly-recaps) ### [Pixalate Week in Review: June 2 - June 6, 2025](https://www.pixalate.com/blog/june-6-2025) Jun 6, 2025 1:00:13 PM | 2 min read ** ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) ![pixalate-logo-red-small](https://www.pixalate.com/hs-fs/hubfs/2018NewTemplate/pixalate-logo-red-small.png?width=208&name=pixalate-logo-red-small.png "pixalate-logo-red-small") ** By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use](https://www.pixalate.com/terms) and [Privacy Policy](https://www.pixalate.com/privacypolicy) Products [Analytics](https://www.pixalate.com/products/analytics) [Blocking](https://www.pixalate.com/products/blocking) [Media Rating Terminal](https://www.pixalate.com/products/mrt) [Publisher Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [Seller Trust Indexes](https://www.pixalate.com/rankings/?group=app&reportId=publisherTrustIndex) [IoT Device Rankings](https://www.pixalate.com/rankings/?group=app&reportId=iotDeviceReach) Resources [Blog](https://blog.pixalate.com/) [Press](https://www.pixalate.com/press) [Careers](https://www.pixalate.com/jobs) [Team](https://info.pixalate.com/pixalate-leadership-team) Contact Email [** sales@pixalate.com ](mailto:sales@pixalate.com) [** privacy@pixalate.com ](mailto:privacy@pixalate.com) US: [** +1 888 749 2528 ](tel:+1%20888%20749%202528) EU: [** +44 (0)800 011 2050 ](tel:+44%20(0)800%20011%202050) Slack: [Join ATSAPI Slack Channel ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) Offices Global Offices US 1775 Greensboro Station Place, Suite 425, McLean, VA 22102 UK 20 North Audley Street London, W1K 6WE, United Kingdom EU 10 Earlsfort Terrace Dublin 2, D02 T380, Ireland Singapore 10 Anson Road, #22-02 International Plaza, Singapore 079903 [![facebook](https://www.pixalate.com/hubfs/footer/icons/facebook.png) ](https://www.facebook.com/pixalate) [![x](https://www.pixalate.com/hubfs/footer/icons/twitter-x.png) ](https://twitter.com/pixalateinc) [![linkedin](https://www.pixalate.com/hubfs/footer/icons/linkedin.png) ](https://www.linkedin.com/company/pixalate) ![wechat](https://www.pixalate.com/hubfs/footer/icons/wechat.png) [![slack](https://www.pixalate.com/hubfs/footer/icons/slack.png) ](https://atsapi-pixalate.slack.com/join/shared_invite/zt-10dtow5cj-OEtlNr5yzJkrZMQUqcEEow#/shared-invite/email) [Terms of Use](https://www.pixalate.com/terms) [Privacy Policy](https://www.pixalate.com/privacypolicy) [GDPR Compliance](https://www.pixalate.com/gdpr) Disclaimer Copyright © 2025 Pixalate [Back to top **](https://www.pixalate.com/blog/march-3-2023-weekly-update#) # Disclaimer Disclaimer: The content of this page reflects Pixalate’s opinions with respect to the factors that Pixalate believes can be useful to the digital media industry. 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