--- title: "Top 100 Bundle IDs For CTV Advertising on Roku & Amazon: January 2023" description: Pixalate's January 2023 CTV Bundle ID Report provides a list of the most commonly used Bundle IDs for Roku and Amazon Fire TV app stores. image: https://www.pixalate.com/hubfs/top%20100%20bundle%20IDs%20January%202023.png --- [![pixalate-full-logo](https://www.pixalate.com/hs-fs/hubfs/Pixalate_Logos/pixalate-full-logo.jpg?width=150&height=60&name=pixalate-full-logo.jpg "pixalate-full-logo")](https://www.pixalate.com) Search **Menu** ** ** ![](https://www.pixalate.com/hubfs/Blog_Media/Blog%20photos/pixalate-blog-bg.png) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) | [CTV](https://www.pixalate.com/blog/topic/ctv) | [Research Reports](https://www.pixalate.com/blog/topic/research-reports) | 1 min read # Top 100 Bundle IDs For Open Programmatic CTV Advertising on Roku and Amazon Fire TV in January 2023 [![Amit Shetty](https://www.pixalate.com/hubfs/AWNYC2021_Headshots_Amit.png)](https://www.pixalate.com/blog/author/amit-shetty) Written by [Amit Shetty](https://www.pixalate.com/blog/author/amit-shetty) Mar 3, 2023 3:00:00 PM In advertising, a “Bundle ID” is a string of characters that advertisers and ad platforms use to identify specific CTV apps. However, there is no standardization around the syntax of Bundle IDs, which has [created confusion around targeting and measurement](https://www.pixalate.com/blog/ctv-bundle-id-crisis). Ad fraudsters are exploiting this vulnerability in the programmatic ad supply chain. Check out Pixalate's [Q4 2022 CTV Bundle ID Mapping Report](https://www.pixalate.com/q4-2022-ctv-bundle-id-mapping-report) for more. ## **The top 100 most popular Bundle IDs across Roku and Amazon Fire TV** To help the open programmatic ad marketplace better understand the CTV landscape, Pixalate is [publishing a list of the top 100 most popular Bundle IDs across Roku and Amazon Fire TV from January 2023](https://www.pixalate.com/january-2023-ctv-bundle-id-report) based on global data. - On Amazon Fire TV, the top 100 Bundle IDs map to 54 distinct CTV apps. - On Roku, the top 100 Bundle IDs map to 62 distinct CTV apps. ### Amazon Fire TV: Top 5 Bundle IDs in January 2023 (Global) ### ![Amazon top 5 Bundle IDs January 2023](https://www.pixalate.com/hs-fs/hubfs/Amazon%20top%205%20Bundle%20IDs%20January%202023.png?width=1920&height=1080&name=Amazon%20top%205%20Bundle%20IDs%20January%202023.png) ### Roku: Top 5 Bundle IDs in January 2023 (Global) ![Roku Top 5 Bundle IDs January 2023](https://www.pixalate.com/hs-fs/hubfs/Roku%20Top%205%20Bundle%20IDs%20January%202023.png?width=1920&height=1080&name=Roku%20Top%205%20Bundle%20IDs%20January%202023.png) [Download the full list](https://www.pixalate.com/january-2023-ctv-bundle-id-report) to see the global top100 Bundle IDs used for open programmatic advertising across Roku and Amazon Fire TV in January 2023. [![Download the Report](https://no-cache.hubspot.com/cta/default/2364596/1952aa8f-5ff5-4ab1-a766-3583387f417e.png)](https://cta-redirect.hubspot.com/cta/redirect/2364596/1952aa8f-5ff5-4ab1-a766-3583387f417e) ***Disclaimer*** *The content of this press release, and the Downloadable January 2023 Top CTV Bundle IDs Report **(the “****Report****”),** reflect Pixalate's opinions with respect to factors that Pixalate believes may be useful to the digital media industry. **Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees; and neither this press release nor the Report are intended to impugn the standing or reputation of any entity, person or app, but instead, to report findings and apparent trends pertaining to apps from the Roku and Amazon Fire TV CTV app stores.* ### Search Blog Search ### Follow Pixalate ### Subscribe to our blog *By entering your email address and clicking Subscribe, you are agreeing to our [Terms of Use ](https://www.pixalate.com/terms)and [Privacy Policy.](https://www.pixalate.com/privacypolicy) Previous Story [← Pixalate Report Finds 8% of All Active Apps in the Apple App Store Were Delisted in Q4 2022](https://www.pixalate.com/blog/q4-2022-abandoned-mobile-apps-report-finds-8-of-all-active-apps-in-the-apple-app-store-were-delisted-in-q4-2022) [** ](https://www.pixalate.com/blog) Next Story [Pixalate at 2023 Mobile World Congress in Barcelona →](https://www.pixalate.com/blog/pixalate-at-2023-mobile-world-congress-in-barcelona) ## You May Also Like These Stories on Ad Fraud [![](https://www.pixalate.com/hubfs/vMVPD%20Apps%20Traffic%20Analysis%20Report%20blog%20cover.png) ](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Global Top 20 Most Popular CTV Virtual Multichannel Video Programming Distribution (vMVPD) Apps Reports for Q1 2026: ‘Hulu’ No. 1 on Apple TV, ‘Tubi’ Leads on Roku, ‘Pluto TV’ leads on Amazon Fire TV](https://www.pixalate.com/blog/pixalate-releases-global-top-20-most-popular-ctv-virtual-multichannel-video-programming-distribution-vmvpd-apps-reports-for-q1-2026) Jun 10, 2026 9:00:00 AM | 3 min read [![](https://www.pixalate.com/hubfs/Blog%20Media/2026%20Covers%20and%20Images/MONTHLY%20MOST%20COMMON%20MOBILE%20AD%20FRAUD%20TYPES%20GOOGLE%20-%20APPLE%20BLOG%20COVER.png) ](https://www.pixalate.com/blog/pixalates-may-2026-most-common-mobile-app-ad-fraud-types) [Ad Fraud](https://www.pixalate.com/blog/topic/ad-fraud) ### [Pixalate Releases May 2026 Most Common Mobile App Ad Fraud Types: ‘High Risk Device ID’ Most Common Type Across Google Play Store (32%); 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